Graubünden Original - est. 1906
Living values such as regionality, tradition and craftsmanship are reflected in the new brand identity, which expresses the Graubünden identity. A logo as a declaration of love to the Bündnerland 'Genuinely Graubünden, natural and spontaneous, down-to-earth and likeable'. This is how Albert Spiess presents itself in a new dress. The focus of brand communication is on establishing the company as a true local hero with the values of regionality, tradition and craftsmanship. Natural colours, shapes and textures as well as sketch-style illustrations support the artisanal character. The Graubünden tradition is emphasized with logo, slogan, text concept and picture.

Finely packaged
In the new packaging, the Graubünden dried meat specialities are presented on a freshly designed base with a wood plate look - just like on a mountain hut.

Sustainability
Less waste - more enjoyment: special attention was paid to the ecological aspect when designing the packaging. The tray is now made from 80% cardboard, which saves 60% plastic.

Further interesting stories about the Graubünden Original can be found on the brand new website of Albert Spiess.

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Orior AG published this content on 13 September 2019 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 13 September 2019 13:46:08 UTC