TCS Wins the ITSMA 2019 Diamond Award for Marketing Excellence.
Tata Consultancy Services Won the Award in the Category 'Building Reputation Through Brand and Differentiation'
The Marketing Excellence Awards honour the marketing programs, campaigns and new initiatives that have achieved excellence worldwide. The ITSMA jury, an international group of marketing executives and experts, identifies those campaigns that demonstrate the four most critical aspects of marketing success: planning, execution, innovation, and measurable business impact. TCS was honoured for strengthening its brand and reputation as a partner in growth and transformation.
'Amid the challenges of increased competition and market disruption, this year's award winners demonstrate standout performance in the aspects of strategic marketing that matter most: Driving growth, building competitive advantage, and repositioning for long-term success,' said
'Our customers view us as their growth and transformation partner because of our domain depth, contextual knowledge, intellectual property and technology expertise. Additionally, many of them are partnering us to scale up their product and service innovation initiatives. Our marketing focus has been on articulating our capabilities and amplifying our successes, resulting in a very strong, differentiated positioning in the marketplace,' said
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About ITSMA
For more than 20 years, ITSMA has led the way in defining, building, and inspiring B2B marketing excellence. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships.
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