The Spanish antitrust regulator, CNMC, imposed a multi-million euro fine for anti-competitive behavior related to the marketing of television advertising to the Spanish national broadcasters Mediaset and Atresmedia.

The regulator found that both companies imposed a high quota on advertisers, forcing them to spend a significant part of their advertising budget on the broadcasters, limiting, as a result, the capacity of other TV channels from securing ad revenue.

The two groups were required to modify this commercial strategy within three months and were fined a total of 77.1 million euros.

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Ms Carolina Montero Peralta (Abril Abogados)
Global Advertising Lawyers Alliance (GALA)
488 Madison Avenue 10th Floor
New York
NY,10022
UNITED STATES
Tel: 212705 4895
Fax: 347438 2185
E-mail: sbess@galalaw.com
URL: www.galalaw.com

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