Founding Partners Include Bank of America,
BIN Will Be Distributed Nationally Through the iHeartRadio App; Accessible via Multiple Connected Platforms; and Available Locally Over Dedicated All-News AM/FM Broadcast Stations, As Well As Providing the News Service for iHeartMedia's 91 Hip Hop, R&B and Gospel Music Stations Across the Country.
Tony Coles Named President of BIN: Black Information Network
Today marks the launch of BIN: Black Information Network, the first and only 24/7 national and local all news audio service dedicated to providing an objective, accurate and trusted source of continual news coverage with a Black voice and perspective. BIN is focused on service to the Black community and providing an information window for those outside the community to help foster communication, accountability and a deeper understanding.
BIN will leverage the resources, assets and financial support of iHeartMedia, and fills the void for a 24/7 well-distributed all-news audio service for the Black community. A study of Black listeners found that 86% believe a service like BIN is necessary and are likely to use it as an important news source, and 83% think BIN provides a key service and important information they can't get on radio or TV today. The study also shows that the BIN concept is equally strong among both the 18-34 year old and 35-54 year old segments of the Black community.
Instead of traditional ad supported media, BIN is enabled by the support of
BIN will be distributed nationally through the iHeartRadio app and accessible via mobile, smart speakers, smart TVs and other connected platforms, and on dedicated all-news local AM/FM broadcast radio stations providing local news, weather traffic and sports in addition to national news-all focused on the Black community and from the Black perspective-in markets including
BIN will also provide the news service for iHeartMedia's 91 Hip Hop, R&B and Gospel stations across the country, including Power 105.1 in
BIN will be a standalone business unit within iHeartMedia, and its executives and talent will reflect the community they serve. The business will be enabled and supported by the full resources of iHeartMedia, including shared use of technology; data and insights; marketing; digital services; monetization; and corporate resources, including Legal, HR and Finance.
Because iHeartMedia's broadcast assets alone currently reach 93% of Black Americans - more than any other media outlet, including local and national TV-BIN's news service will gain immediate brand awareness and audience credibility through respected and successful Black audience-targeted music stations. BIN will also be amplified through iHeartMedia's 200 million-plus social footprint.
iHeartMedia has a unique news infrastructure that can be utilized by BIN to provide support as needed. iHeartMedia has more news reporters located in more places than any other audio news organization, and each year its local news operations are the recipients of some of the most prestigious awards in broadcasting. In addition to its local news operations, iHeartMedia's 24/7 News Source newswire service provides text, audio and breaking news to over 1,000 stations in
BIN's unique partner supported business model is tailored to its mission of providing comprehensive, accurate and trusted information and news. The national
Founding Partners will be able to deliver important messages to BIN's audiences and serve as a platform for philanthropic and community outreach to build brand connection and support the Black community, as well as use it for advertising messages as needed.
BIN: Black Information Network will also have an
In addition, Clear Channel Outdoor Americas (CCOA) will be a national marketing partner.
'BIN: Black Information Network will fill a void by providing continual news and objective information with full focus on the Black community,' said Coles. 'We began developing our 24/7 Black news source last year, and events of the last few weeks, especially the senseless and tragic death of
'We are pleased and proud to support the launch of BIN: Black Information Network by contributing resources that will have the greatest impact - our reach, our multiple platforms, our technology infrastructure and our broad, in-depth relationships with consumers,' said
Selections of BIN's broadcast radio content will also be distributed every day as podcasts across iHeartRadio's podcast network, now the largest in the world. A selection of iHeartRadio's Black culture podcasts will also be distributed and amplified on BIN's broadcast radio programming, and a new daily BIN podcast will launch shortly, providing 10-20 minutes of on-demand daily news and culture analysis uniquely for the Black community.
BIN is actively hiring for various positions. For information on these positions, candidates can visit www.iHeartMediaCareers.com. For more information about BIN: Black Information Network, please visit www.BINNews.com.
About BIN: Black Information Network
BIN: Black Information Network is the first and only 24/7 national and local all-news audio service dedicated to providing an objective, accurate and trusted source of continual news coverage with a Black voice and perspective. BIN is enabled by the resources, assets and financial support of iHeartMedia and the support of its
BIN: Black Information Network is distributed nationally through the iHeartRadio app and accessible via mobile, smart speakers, smart TVs and other connected platforms, and on dedicated all-news local broadcast AM/FM radio stations. BIN also provides the news service for iHeartMedia's 91 Hip Hop, R&B and Gospel stations across the country. Please visit www.BINNews.com for more information.
About iHeartMedia
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