Macy's is expanding its Style Crew ambassador program to fashionistas across the U.S.

The program, according to a press release, empowers influencers to become brand ambassadors by creating and sharing authentic and engaging videos and images on personalized video storefronts on the brand's site and social media channels.

"We are thrilled to expand Macy's Style Crew to the broader fashion and beauty community," Marc Mastronardi, chief stores officer at Macy's, said in the release "Expanding our marquee e-commerce program will enable passionate content creators to grow their personal brands while providing Macy's shoppers with a highly engaging online experience."

As ambassadors share content, customers can click to purchase products directly from their pages, according to the release.

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