MEDIA RELEASE

Xero appoin s direc or o lead gro h in US Hispanic marke

Den er USA A g sXero​ ,​the​ global small business platform, today announced the appointment of Jackeline Velez to Director, US Hispanic market, to support one of the fastest growing language demographics in the US small business economy.

According to a report​ ​from the US Hispanic Chamber of Commerce, nearly 4.4 million Latino owned businesses in the US generate more than 700 billion in revenue to the US economy. Furthermore, research from Stanford University​revealed over the past 10 years, the number of Latino business owners in the US grew 34 percent.

Xero revolutionized my firm by eliminating manual processes so I could quickly scale and operate more effectively, said Jose Zavala, CEO and founder of ZTX​Advisors,​Xero Gold Partner and President of The​LatinX Training Centers.​ Latino owned small businesses need trusted advisors to help them better understand their financials, save time and uncover new ways to grow. Xero empowers me to be a trusted advisor to my clients, and being able to help them cut down time spent managing the books so they can be with their families is especially rewarding.

Jackeline will lead the US Hispanic team and oversee efforts in support of Hispanic small business

owners in Xero communities​ ​across the United States. The team will focus on providing education materials to Hispanic accountants and bookkeepers so they can bring the benefits of cloud accounting to the Hispanic small businesses they work with. Xero will also provide resources such as product training, translated content and events to help them get started.

Our human approach drives how we do business, and we are committed to partnering with accounting professionals in the Latino community to help find new ways to help their small business clients thrive, said Jackeline Velez, Director, U.S. Hispanic Market, Xero. Small business success is fundamentally about people, and it s inspiring to see how the entrepreneurial spirit of the Latino community closely aligns with Xero s values to innovate and solve challenges.

Xero is hosting a variety​of events​to help the Hispanic advisor community get started with its cloud accounting platform, including

  • Xero Essen ials ​a monthly webinar for new or prospective Xero users to get to know the basics of Xero. Learn more and register here​ .​

● Q es Xero Ge​ ing o Kno Xero ​a monthly opportunity for new or prospective Xero users that provides a big picture view of Xero as a platform and the benefits it brings to accountants and bookkeepers. Learn more and register here​ .​

  • Xero Ad isor Cer ifica ion a​ quarterly advisor certification training taught in Spanish about how to use all the core features of Xero. Learn more and register here​ .​

● Xero La ino Ho r a​ monthly opportunity for Xero accounting and bookkeeping partners to come together to discuss a topic with an expert or guest and share ideas and tips for how to best support clients. Learn more and register here​ .​

Before joining Xero in 2016, Jackeline spent 10 years working in public accounting and industry at PwC, Flotek Industries and Schlumberger. She previously served as a Senior Account Manager in Xero s Houston community. In this role, she led a team of four women the only all female sales team at Xero in the U.S. that supports accountants and bookkeepers as they adopted digital technologies to transform the way they do business. In 2019, Jackeline was recognized by Practice Ignition as one of the Top​50 Women in Accounting.​

ENDS

Media Con ac

Xero Americas

Lauren Kido

408 506 6087 uspress xero.com

Abo Xero

Xero​provides a beautiful and easy to use cloud based accounting software service for small businesses and their advisors around the world. Xero connects more than two million subscribers with an ecosystem of over 800 third party apps and 200 plus connections to banks and financial service providers. The​ ​IDC MarketScape​recognised Xero as a Leader in the Worldwide SaaS and

Cloud Enabled Small Business Finance and Accounting Applications 2020 Vendor Assessment. On​ the 2020 Financial Times High Growth Companies Asia Pacific list, Xero was the largest company by revenue to come from New Zealand or Australia. Xero has also been included in the 2020 Bloomberg Gender Equality Index.

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Xero Limited published this content on 27 August 2020 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 27 August 2020 04:16:07 UTC