The company, formerly known as Appliances Online, is targeting a valuation more than three times the 300 million pounds estimated in September, the FT said, citing investors.

Online fashion retailer Boohoo.com is expected to announce its intention to float on the London Stock Exchange in March for a market capitalisation of about 500 million pounds, the newspaper reported, citing sources.

AO.com and Boohoo.com could not be reached for comment outside of regular business hours.

(Reporting by Aashika Jain in Bangalore; Editing by Nick Zieminski)