(Alliance News) - SG Company Società Benefit Spa announced Wednesday that its wholly owned subsidiary NET-SG Srl has signed a business and consulting agreement with Lorenzo De Rosa, sole director and legal representative of the company Antimateria Srl, which will start on January 1, 2024.

The signed agreement-which has a duration of one year and provides for an economic recognition in favor of Lorenzo De Rosa equal to 30 percent of the net profit generated by NET-SG as of December 31, 2024, in addition to the compensation for the consulting activity-includes the possibility for De Rosa to enter in 2025 the share capital of NET-SG through the subscription of a 49 percent minority stake, with modalities that would be later detailed and defined and that would take into consideration the annual turnover achieved by Antimateria and NET-SG.

NET-SG, the SG Company group's new digital development company active in the field of information technology and, in particular, information design, interaction design, and design marketing, is currently composed of two Information Technology experts and a CRM & Business Analyst, and other operational professionals and a junior profile will be integrated shortly.

The company is also currently in charge of managing the digital platforms already owned by SG Company, DYHM (Do You Hear Me) and KIT (Keep In Touch), respectively related to phygital and digital event management and organizational secretarial management through a branded web interface.

The company will respond to internal needs within the SG Company group but especially to requests received over the years from companies that are already customers of the company. NET-SG represents a new strategic line with significant potential and completely different margins from the communications and events sectors.

Antimatter, the company writes in a note, is a creative and innovative digital & design marketing agency that focuses on developing effective and measurable end-to-end digital solutions, specializing in digital strategy & branding, native and progressive web-app development, back-end development & system integration, mobile & HMD AR/VR, Chatbots and UI, with a focus on emerging technologies and their possible applications in different areas and sectors. The company has been active since 2011 and the founder, Lorenzo De Rosa, is a professional with more than 20 years of experience at the top of different companies in the Digital Industry.

The stock of SG Company Benefit Society closed Tuesday in the red by 5.3 percent at EUR0.25 per share.

By Chiara Bruschi, Alliance News reporter

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