Aspiro AB today reported that the company will launch its HiFi-music streaming subscription service in the US and UK this fall. The initiative is a natural expansion to the previously communicated strategy to increase number of subscribers and maximize revenue per customer.

The new streaming service will be marketed under the brand TIDAL, at a monthly cost of USD 19,99 in the US and GBP 19,99 in the UK. Different to other players on the streaming music market, TIDAL will offer HiFi-sound quality, music videos in HD-format and tailored editorial material produced by experienced music journalists. Preparational launch activities are initiated today through a new website - www.tidalhifi.com.

Aspiro's HiFi-subscription service has already seen a large demand in the countries it's previously launched in as WiMP HiFi. After recently having completed a successful new share issue, the company now has the financial resources to expand geographically and offer the streaming service to consumers in other parts of the world.

"The demand for HiFi-sound is growing fast, while consumers all over the world want a broader music experience through access to for instance music videos and editorial curation. Aspiro offers a unique music service and we now look forward to, in cooperation with partners, making it available even in the US and UK, two of the biggest markets for hifi equipment and customer base ", says Aspiro's CEO Andy Chen.

This information is mandatory for Aspiro AB (publ) to publish pursuant to the Swedish Securities Exchange and Clearing Operations Act and/or the Swedish Financial Instruments Trading Act. This information was submitted for publication at 2:00 pm on 3 September 2014.

For questions, please contact: Andy Chen, CEO, (+47) 948 317 83, andy.chen @ aspiro.com

Aspiro in Brief
Aspiro is a media technology company on the forefront in the ongoing redefinition of music consumption. Through its subscription service WiMP, the company offers a complete music experience with HiFi quality audio and integrated editorial, magazine and video. In parallel, Aspiro is a content provider to the online media industry through RADR, helping its partners to attract and retain visitors on their web sites.www.aspiro.com

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