Astellia : to introduce geo-analytics and advanced video QoE at #ZTC2016

Amman, Jordan, December 5 2016 - Astellia, leading provider of network and subscriber intelligence for mobile operators, is participating as a strategic technology partner in the 6 annual Zain Technology Conference. The theme of this year's conference is 'Moving Forward', reflecting Zain's engagement to thrive as a digital lifestyle enhancer.

Through its keynote presentations and roundtable panel discussion, Astellia will show how it is helping Zain to create long-term revenue streams by cementing customer loyalty and monetizing network data.

Astellia will highlight the results of a 3-year CEM program implemented at Zain Kingdom of Saudi Arabia through use cases such as churn prediction, advanced Quality of Experience for video streaming and other mobile apps. Astellia will further focus on how it is accompanying this opco in their evolution towards a service and customer focused organization through the implementation of a Service Operation Center (SOC).

Astellia will address how Zain Bahrain is increasing marketing and customer care efficiency through a Customer Insight Lab, co-developed with Astellia two years ago. Through relevant case studies Astellia will also show how to unlock the potential of geolocation in 4G and IoT.

Scott Gegenheimer, Zain Group CEO said, 'We operate in a highly competitive industry, where the margin between success and failure is very thin. We are required to push ourselves constantly, and together with trusted partners like Astellia we are better informed and devise new operating models to deliver the best quality service to customers. This is why events such as ZTC are so important in aligning Zain's ambitions to become a digital lifestyle provider of choice with our technology partners' technology roadmaps and expectations.'

Christian Queffelec, chairman and co-founder of Astellia commented: 'We are very proud to contribute to this conference as a recognized technology partner. Being able to confirm our know-how of customer experience management to more than 700 participants of the different Zain opcos is a real honor and testimonial of Zain's confidence in Astellia's expertise.'

About Zain Group

Zain is a leading telecommunications operator across the Middle East and Africa providing mobile voice and data services to over 45.8 million active customers as of 30 September, 2016. With a commercial presence in 8 countries, Zain operates in: Kuwait, Bahrain, Iraq, Jordan, Saudi Arabia, Sudan and South Sudan. In Lebanon, the Group manages 'touch' on behalf of the government. In Morocco, Zain has a 15.5% stake in 'INWI', through a joint venture. Zain is listed on the Kuwait Stock Exchange (stock ticker: ZAIN).

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