Avid announced the appointment of music and media technology executive David Toomey to Senior Vice President & General Manager of Audio & Music Solutions. David was selected for his exceptional track record and reputation of successful operations leadership of subscription businesses, digital commerce platforms and digital go-to-market strategies, making major contributions to leading music recording labels, technology providers and their renowned clients during the last 20 years of disruption and transformation across the media & entertainment and music industries. David Toomey joins Avid following six years with creative software tools and digital experiences provider Adobe Inc., most recently serving as Senior Practice Director for Media & Entertainment and Telco markets.

At Adobe, he led his organization to achieve consistent year-over-year channel revenue growth, as well as executing several of that company's largest deals and partnerships with major media enterprises. Previously, serving as Senior Vice President of Operations for Warner Music Group, David led operations for hundreds of global recording artist brand websites and artist ecommerce sites. Earlier, as Sony Music Entertainment's Vice President of International Marketing, he devised and ran global marketing campaigns for numerous marquee recording artist brands including Celine Dion, John Mayer, Wyclef Jean and others.

As part of this executive transition, former Audio & Music Solutions General Manager Dana Ruzicka has moved on from Avid after many years of dedicated service with the deep gratitude and appreciation of Team Avid.