Barclays and New York Liberty announced a new multi-year partnership in which Barclays will become the team?s Official Banking Partner, in a deal that includes marquee jersey patch placement beginning with the 2024 WNBA season. This partnership, one of the largest injections of sponsorship capital in Liberty history, underscores a mutual commitment to advancing gender equity on and off the court. Barclays?

investment in the New York Liberty adds to the existing strong partnership with BSE Global and accompanies the bank?s existing Barclays Center naming rights and Brooklyn Nets team sponsorship. This deal reinforces Barclays? commitment to women?s sports, a commitment underpinned by the title sponsorships of the Barclays Women?s Super League and Barclays Women?s Championship, the top two leagues of professional women?s soccer in the UK, which remains the largest investment by a brand into Women?s Sport in the UK.

Representatives of both organizations will be ringing the New York Stock Exchange Opening Bell this morning to celebrate the new partnership and unveil the patch now featured on the team?s jerseys. At the core of this new partnership is also a commitment to give back to the community in Brooklyn. In connection with this sponsorship, Barclays will also expand their relationship with the nonprofit Good Shepherd Services?

Rebound Program which uses basketball to help combat youth un- and underemployment by teaching vital employability and life skills. This partnership launches during one of the most exciting times in New York Liberty history, with the team finishing the 2023 season with its all-time best record (32-8), winning the 2023 WNBA Commissioner?s Cup Championship, and reaching the WNBA Finals for the first time in 21 years.