The share L Brands, formerly "Limited Brands" is a US company engaged in the retail business. More exactly focused on the feminine lingerie and other fashion apparel, personal care and cosmetics. The group shows an interesting performance by initiating an upward trend since late August.
The fundamentals of the company are strong according to Surperformance ratings. First of all, we note an increase in revenues recorded during fiscal year 2015 (+6%). For the estimate 2016, an increase of 5% to $12 billion is also expected. The Thomson-Reuters consensus expects 2016 earnings per share by almost USD 4 (+12%). Finally, it should be noted the payment of a dividend for 2016 expected at USD 3.7 against USD 2.36 during 2015. Given a significant increase of over 37%. All these elements justify maintaining a recommendation for purchase on "L Brands" by the consensus of analysts covering this stock.
Technically, for the beginning of the month, consensus is strongly buyer on this stock. This upward determination could continue with the active support of the 20-day moving average, allowing also to recover its highs at USD 97.5, a major resistance level.
The most active investors can open a long trade on crossing the daily resistance of USD 96.8 opening the way to new highs. The main goal is set at USD 105 (potential gain of 8%). A stop-loss will nevertheless be placed under the weekly USD 94.7 support, threshold that would invalidate our bullish strategy.
Bath & Body Works, Inc. is an omnichannel retailer focused on personal care and home fragrance. The Company sells merchandise through its retail stores in the United States (U.S.) and Canada, and through its websites and other channels, under the Bath & Body Works, White Barn and other brand names. Its international business is conducted through franchise, license and wholesale partners. It offers a range of care and home fragrance, including collections of fine fragrance mist, body lotion and body cream, 3-wick candles, home fragrance diffusers and liquid hand soap. Its products are differentiated through a combination of fragrance, packaging and quality at accessible prices. It also sells products under its sub brands, including White Barn. Its merchandise is sold through about 1,850 Company-operated stores and e-commerce sites in U.S. and Canada, and in 485 stores and 28 e-commerce sites in more than 40 other countries operating under franchise, license and wholesale arrangements.
BATH & BODY WORKS, INC. 
