Better For You Wellness, Inc. entered into a non-binding letter of intent to acquire Mary Louise Cosmetics, LLC.
October 26, 2021
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Better For You Wellness, Inc. (OTCPK:BFYW) entered into a non-binding letter of intent to acquire Mary Louise Cosmetics, LLC on October 27, 2021. Pursuant to the transaction, the consideration contemplated is to be paid entirely in restricted common shares of Better For You to be issued following the closing of the acquisition. Akilah Releford will continue to represent and guide Mary Louise Cosmetics as its chief visionary officer and utilize her expertise to launch future products and initiatives for the brand. The transaction is subject to completion of due diligence and pending definitive agreement.
Better For You Wellness, Inc. operates a dual buy-and-build model within the wellness industry. The Company, through its wholly owned subsidiary, builds and operates digitally native, mission-driven brands within the clean beauty sector, including Mango Moi. It evaluates the wellness industry in six goals-based categories: better health, better fitness, better nutrition, better appearance, better sleep, and better mindfulness. The Company is engaged in exploring and evaluating various business opportunities in the food, beverage, and consumer packaged goods (CPG) categories. The Company's subsidiaries include Glow Market LLC and Mango Moi, LLC. Glow Market LLC owns and operates Better Suds soap brand. Mango Moi, LLC offers a natural skincare and body care product line with naturally clean ingredients to soothe dry skin, eczema, psoriasis, and cracked skin. Its products are produced using various ingredients, including mango butter, baobab oil, kukui nut oil, and murumuru butter.
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