China 33 Media Group Limited announced earning guidance for the year ended 31 December 2014. For the year ended 31 December 2014, the Group is expected to record a loss for the year ended 31 December 2014. The Board believes that the loss was mainly attributable to the significant decrease of revenue for the year ended 31 December 2014 as a result of significant decrease of the number of advertising customers of the periodical, namely and advertising spaces on billboards and LEDs at train stations as those customers had not renewed their contract upon the expiry of the then contract period by December 2013; and reduction in the number of advertisements in the airports' air traffic control towers, as some customers had not renewed their contract upon the expiry of the then contract period by mid 2014; and high fixed costs including amortization of advertising agency fee and printing costs of the periodicals, which collectively led to a loss for the year ended 31 December 2014.