Citrix elevates Safi Obeidullah to Global Head of Value Advisory. Based in Sydney, Australia, Obeidullah will report to Carle Quinn, Vice President of Customer Value and Workforce Transformation at Citrix. Responsible for supporting and accelerating customers' digital transformational experiences, Obeidullah will lead business strategy advisory on behalf of Citrix. He will help to ensure their customers can harness the power of Citrix solutions and services and partner offerings to achieve the best business outcomes. Obeidullah has over 20 years' experience in the sector, where his primary focus has been to improve employee experiences and develop advanced strategy for customers. He has been a key member of the Citrix Asia Pacific and Japan team for more than a decade, joining Citrix in 2010 as an Enterprise Sales Engineer and then leading the System Engineering team in Australia and New Zealand. More recently Obeidullah was Field Chief Technology Officer of the Asia Pacific and Japan region. His journey through the Citrix ranks is a testament to his passion for the company's customers across the Europe, Middle East and Africa and Asia Pacific and Japan regions.