OUR COMPANY
Founded in 1962, COLORADO is a Moroccan industrial company specialized in the manufacturing and distribution of different types of paints such as: building paints, automotive refinish paint, as well as industrial, ecological and functional paints.
COLORADO was very successful in meeting its objectives, mainly thanks to:
• A marketing strategy relying on innovation that is supported by a multidisciplinary research and development laboratory;
- Highly trained teams;
- Products that have been certified by national and international laboratories;
-
A proactive approach to ensuring Quality, Safety and protecting
Environment resulted in certifications: ISO 9001 (Quality), ISO 14001 (Environment), ISO 45001(Occupational Health and Safety) and ISO 27001 (Information Security Management).
Rigor
EfficiencyBenevolence
OUR
VALUES
CourageAgility
Coherence
TABLE OF CONTENTS
Message from the CEO | 4 |
Letter to shareholders | 5 |
Broard of directors and audit committee | 6 |
Executive committee | 7 |
Key Figures | 8 |
HIGHLIGHTS | 10 |
COLORADO'S 60th ANNIVERSARY : A look back | |
on the highlights | 11 |
IS0 27001 certification | 14 |
Renewal of certification with COFACE | 14 |
Renewal of ISO certifications | 14 |
Renewal of the "Authorized Economic Operator: | |
Safety and Security" categorization | 15 |
Signing of a partnership with the Aïn Sebaâ | |
Industrial Zone Association (AZIAN) | 15 |
Some of our achievements | 16 |
Commercial and marketing news | 20 |
Development of new products | 21 |
Inauguration of international showrooms | 23 |
Seminars and trainings for professionals at the | |
national level | 24 |
Seminars and trainings for professionals at the | |
international level | 25 |
«SBAGHA ZINA» digital campaign | 26 |
New painters' guide | 28 |
Sponsorship and patronage | 29 |
Social policy | 33 |
"COLOCHAUD" Operation - 2nd edition | 34 |
Smile day | 35 |
International Women's Day | 36 |
Ftour Ramadan | 37 |
Hadi Stine Ou 7na Majmou3ine | 38 |
« Shared Meal Binatna » caravan | 39 |
COLORADO CLEAN-UP | 39 |
Retirement | 40 |
COLORADO FOOTBALL LEAGUE | 41 |
Ceremony for the graduates | 42 |
COLORADO BEST CUPCAKE | 43 |
Spanish lunch at the company's canteen | 44 |
3rd edition of ACHOURA | 44 |
COLORANDO | 45 |
60th Anniversary Gala Evening | 46 |
Other HR events | 47 |
Map of presence around the world | 48 |
COLORADO in the PRESS | 50 |
Financial Report | 52 |
MESSAGE FROM THE CEO
Abed Chagar
In 2022, COLORADO achieved a turnover exceeding MAD 600 million and marketed a tonnage of over 55 million kilograms.
This record performance was achieved despite general constraints on inputs (prices and availability) and on the market (downturn in the building market and goods that are becoming more and more expensive).
These results are the product of intensive and efficient work aimed at optimizing resources, exploring new opportunities and strengthening market share in the historical business.
COLORADO's management has launched a great deal of projects relating, in particular, to digitalization, decarbonization, HR development and opening up to other businesses and markets, in order to continue the company's development in the years to come.
Director and Chief Executive
Officer
Attachments
- Original Link
- Original Document
- Permalink
Disclaimer
Colorado Ste des Ets SA published this content on 12 June 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 13 June 2023 11:40:07 UTC.