Comscore and Retargetly Partners to Extend Cookieless Targeting Solution in Latin America
June 29, 2021 at 07:00 am EDT
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Comscore announced it has partnered with Retargetly to deliver the first cookieless targeting solution specifically tailored for the Latin America region. The agreement is regional, with a focus on the main countries in the region: Argentina, Chile, Peru, Colombia, Mexico, and Brazil, and marks the first solution of its kind in the region. The solution uses artificial intelligence to understand which contexts are most akin to Retargetly audiences and allows to reach those audiences without the need for cookies or other user-tracking IDs. Comscore's Predictive Audiences represent the first solution in the industry to have the ability to target audiences at scale without relying on cookies, allowing advertisers to reach audiences based on granular consumer behavior through privacy-based contextual cues. With the new partnership, Comscore's capabilities are combined with Retargetly's ability to reach unique audiences across Latin America, leveraging Comscore's unparalleled expertise in creating innovative solutions from one of the world's largest direct panels. Retargetly's data platform is used by more than 300 brands across the region.
comScore, Inc. is an information and analytics company that measures advertising, content, and the consumer audiences of each, across media platforms. The Company creates its products using a global data platform that combines information on digital platforms, television (TV), direct to consumer applications, and movie screens with demographics and other descriptive information. The Company's products and services are organized under two groups: Digital Ad Solutions, which provides measurement of the behavior and characteristics of audiences across digital platforms, including computers, tablets, mobile and other connected devices, and Cross Platform Solutions, which provides measurement of content and advertising audiences across local, national and addressable television, including consumption through connected (Smart) televisions, and are designed to help customers find the relevant viewing audience whether that viewing is linear, non-linear, online or on-demand.
COMSCORE, INC. 
