DEINOVE announced the production of a new industrial batch of Phyt-N-Resist, its first proprietary cosmetic active ingredient, to meet the needs of its distributors and future customers. Phyt-N-Resist is a colorless carotenoid with clinically proven antioxidant and regenerative properties. This first 100% pure Phytoene is an anti-aging active ingredient whose mechanism of action reveals a prime target for cell regeneration: laminin, a protein that links the different types of collagen and contributes to the adhesion of the epidermis to the dermis. DEINOVE has developed an exclusive process for the bioproduction and extraction of Phytoene. 100% naturally-sourced and vegan, produced exclusively in France, it is derived from fermentation of plant sugars by the extremophile microorganism Deinococcus geothermalis. Phyt-N-Resist has been sampled by nearly a hundred cosmetic brands and incorporated into various skincare formulations, demonstrating its potential in several strategic markets. The partners for distribution of this active ingredient are Solvay in the Americas and Asia, and Univar in EMEA. These properties were subsequently confirmed by a conclusive clinical study, demonstrating its beneficial effect on skin firmness, elasticity and radiance. Above all, Phytoene has a significant antiwrinkle action.