A consultancy project that tasks students with working on a live business problem has helped a De Montfort University Leicester (DMU) student secure a coveted role at home furnishing giant
Daisy
The BRP replaces the traditional dissertation and is open to postgraduate marketing courses students, allowing them to work on a live business problem provided to the university by both local and national companies.
Students undertaking the BRP will meet with their business of choice either virtually or in-person to discuss their brief before they are tasked with producing a 10,000-word report, which is later submitted to the company for its consideration.
Passionate about social media, Daisy had started working with Leicester-based merchandise specialists Everything Branded while studying for her master's. She based her BRP on the company as it looked to launch on
She believes her experience on the BRP was very influential in helping her secure her social media role at
Daisy said: 'I don't think I would have gotten my job at
'My BRP was self-sourced, so I sat down with my manager at Everything Branded and asked what the business needed. They were very keen to create a
'
'That knowledge really fed well into my interview with
'And now that I secured that role, I will be implementing my strategy to launch
'I also believe that Everything Branded has launched a subsidiary company too, Everything Swag, which is largely based on the
Each year, new businesses offer briefs for students to work towards. This September marked the end of the long-running relationship between gaming juggernaut
The split was the basis of
Among the students to work on the brief was Jawahra AlAwadh, who studied for a Master's in Strategic and Digital Marketing, and relished working on
She said: 'Working with a big company however threw up a couple of different challenges. Their presence is already very big and they've established so many strategies that it can be hard to think of suggestions.
'I focussed my research predominantly on the company's social media platforms and how it can boost its presence, particularly on
'The BRP has been of great value to me as it has improved my marketing research skills and helped me identify that there is still a possibility of improving marketing strategies that can be applied to expand its audience and gain other competitive advantages.'
Combined with her master's certificate, the BRP is already opening up new job prospects for the 26-year-old back in her native
Having impressed on first interviews with
Associate Professor
'From 25 years in industry and 20 years recruiting graduates, this is exactly the type of assessment that gives graduates the tools for successful job applications'.
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