Dynasty Fine Wines Group Ltd. provided consolidated earnings guidance for the six months ended June 30, 2014. For the period, the company anticipated the group would continue to record an unaudited consolidated loss as compared to the unaudited loss for the same period last year. Such loss estimate is mainly attributable to decrease in gross profit and its margin as a result of: a decrease in sales volume compared to same period last year as a result of government policy of restrictions on entertainment and hospitality; and weaker demand of domestic wine products amid the slower economic growth in the people's republic of China and impact of imported wines; and a decrease in average selling price compared to same period last year because of shift of product mix to more medium to low-end products in response to the market demand.

The board, however, expects that the amount of the unaudited consolidated loss for the six months ended 30 June 2014 would be significantly less than unaudited consolidated loss for the same period last year by ranging from 40%-50%, subject to adjustments in the future. The decrease in the amount of the loss was primarily due to the distribution cost saving following the effective implementation of cost control policy.