EEKA Fashion Holdings Limited announced that the second phase of the Group's omni-channel project has been successfully launched. The directors (the "Directors") of the Company believe that the completion of the second phase of the omni-channel project has provided important support for the Group to continuously improve operational efficiency, open up membership and marketing management, accumulate and apply various data, and provide strong foundation for the next stage of the Group's omni-channel implementation. The successful launch of the second phase of the omni-channel project, combined with the strong terminal management capabilities of the Group's highly direct operation, will help to comprehensively enhance the Group's competitive advantages and increase the company's market share in the mid-to-high-end women's apparel industry. The Directors believe that omni-channel project will be in line with global trends for omni-channel strategy and will help to increase the Group's future revenue and profitability which is in the best interests of the Company and its shareholders as a whole.