'Feed the Dream' celebrates the friends, families, and hometowns who nourish the hearts and dreams of Team Canada
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This year, Empire has unveiled a Feed the Dream lunchbox as the centerpiece of its campaign. Drawing inspiration from heartfelt childhood moments of finding surprise notes of encouragement packed in lunches, fans across
Feed the Dream will come to life for Canadians through an emotive campaign, centered on the idea of loving notes left in a child's lunchbox:
- Emotionally stirring Feed the Dream film spots and dynamic Team Canada athlete imagery.
- A media partnership with CBC, bringing
Olympics and Paralympics coverage to Canadians, including special dedicated content with athletes and their families from Canada Olympic House and theSobeys Family & Friends Lounge inParis . - A Hometown Tour engaging families in local communities across
Canada with the Feed the Dream Mobile Food Experience Trailer. - Opportunities for Canadians to win their own Feed the Dream lunchboxes by leaving a message of support on FeedtheDream.ca.
- In-store and digital engagements with shopper contests providing a chance to win an array of Feed the Dream prizes.
"As a company committed to nurturing families, we believe that nutritious food and genuine support from family and friends are essential in helping nourish Olympic and Paralympic dreams," said
Additionally, Empire is proud to announce the roster of "Team Sobeys" athletes who will represent the diverse communities served by Empire's family of banners at the
Team Sobeys athletes will aim to inspire Canadians on the world stage:
Damian Warner , Decathlon (London, Ontario )Ellie Black , Gymnastics (Halifax, Nova Scotia )Joshua Liendo , Swimming (Toronto, Ontario )Phil Wizard , Breaking (Vancouver, British Columbia )Kate O'Brien , Para Cycling (Vancouver, British Columbia )Stefan Daniel , Para Triathlon (Calgary, Alberta )Melissa Humana-Paredes andBrandie Wilkerson , Beach Volleyball (Toronto, Ontario )
"For Team Canada athletes to thrive on the world stage, it requires an incredible amount of hard work, bravery, and perseverance. Their success is only possible with the support of family, friends, coaches, and fans – and of course of partners like Sobeys who share our Olympic values and understand what it takes to support an athlete's Olympic dream. We're thrilled that Feed the Dream will celebrate that inspiring story on the road to
"Unwavering support from family, friends, and the greater community are critical to athletes working hard to achieve their goals," said
Empire is committed to connect families and communities through food as they watch, cheer, and support Team Canada this summer. Canadians can learn more about Feed the Dream, participate in contests and giveaways and show their support for Team Sobeys athletes by leaving encouraging messages at www.FeedTheDream.ca.
ABOUT EMPIRE
ABOUT THE
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ABOUT THE CANADIAN PARALYMPIC COMMITTEE
The Canadian Paralympic Committee is a non-profit, private organization in partnership with 27 member sport organizations, dedicated to the power and impact of Paralympic sport. Holding a vision of an inclusive world realized through Paralympic sport, its mission is to deliver the best-prepared teams for Games excellence while modeling and promoting disability inclusion and accessibility. Championing the stories and successes of high-performance athletes with disabilities, the Canadian Paralympic Committee inspires Canadians to embrace inclusivity and actively engage in sports. For more insights, visit Paralympic.ca.
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