Entertainment One announced the appointment of Katie Rollings as head of UK licensing for eOne Family and eOne Licensing, effective September 13, 2016. Based in eOne's London headquarters, Rollings will be responsible for all commercial activity for its licensed properties in the UK, including licensing, brand strategy, retail sales and retail marketing. Rollings will manage key alliances with UK licensees and retailers - identifying new licensing opportunities and retail channels - in addition to developing brand strategies and retail marketing initiatives to drive commercial growth in the market. Prior to eOne, Rollings held brand management positions at Fremantle Media, where she led the global brand strategy for Kate & Mim-Mim, and at Ludorum where she managed the UK consumer products programme for Chuggington.