These partnerships align closely with the airline's objective of continuously engaging with diverse consumer segments and audiences to provide exclusive benefits and value across a spectrum of travel touchpoints.
Tap Payments
Emirates is set to expand its Business Rewards partnerships by joining forces with Tap Payments, one of the largest fintech companies in the region. Tap Payments facilitates online payments across the region by connecting businesses with simple, secure, and unified payment experiences.
A Memorandum of Understanding (MoU) was signed with Tap Payments on the sidelines of the Arabian Travel Market (ATM).
Together, Emirates and Tap Payments aim to reach, engage with, and attract Tap's extensive small and medium-sized enterprise (SME) customer base across the region, ultimately enrolling them in the Emirates Business Rewards Program.
Additionally, Emirates will offer Tap Payments Rewards members the option of a seamless conversion and transfer of points from the Tap Payments Rewards program to Emirates Business Rewards. Members of Tap Payments Rewards accumulate points with every transaction. The straightforward and quick conversion to Emirates Business Rewards points enables small businesses across the region to start benefiting from travel opportunities that can help grow their businesses.
Huawei
Emirates and the Chinese tech-giant Huawei enhance their strategic cooperation to promote one another to each brand's audience.
An MoU to elevate the partnership between the two renowned brands was signed by
Emirates first launched a partnership with Huawei in 2020 to promote the Emirates app to Huawei mobile users and build a more convenient and rewarding experience for its customers. The Emirates App is currently available on Appgallery in all Huawei smart devices including Huawei's smart watches. In 2022, Emirates and Huawei further enhanced their partnership by signing another Memorandum of Understanding (MoU) at the Arabian Travel Market in
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