Flowers Foods Appoints Mark Courtney as Chief Brand Officer
July 19, 2020
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Flowers Foods announced that Mark Courtney, previously president of the Fresh Packaged Bread BU, has been named chief brand officer and leads this function. In this newly created role, Courtney is responsible for managing all Flowers brands, as well as its revenue management, shopper marketing (in-store and online promotional) and brand partnership programs. The establishment of a stand-alone innovation function under the direction of Debo Mukherjee, chief marketing officer. The appointment of David Roach, most recently president of the Snacking/Specialty BU, to the newly created position of president of Cake Operations, where he will focus exclusively on improving that area of the business.
Flowers Foods, Inc. is a producer and marketer of packaged bakery foods in the United States. The Company's products include breads, buns, rolls, snack items, bagels, English muffins, and tortillas and are sold under a variety of brand names, including Nature's Own, Dave's Killer Bread (DKB), Wonder, Canyon Bakehouse, Tastykake, and Mrs. Freshley's. Its fresh baked foods customers include mass merchandisers, supermarkets and other retailers, restaurants, quick-serve chains, food wholesalers, institutions, dollar stores and vending companies. It supplies national and regional restaurants, institutions and foodservice distributors, and retail in-store bakeries with breads and rolls. It sells packaged bakery products to wholesale distributors for ultimate sale to food outlets. It sells packaged snack cakes primarily to customers who distribute them nationwide through multiple channels of distribution, including mass merchandisers, supermarkets, vending outlets and convenience stores.
FLOWERS FOODS, INC. 
