Fras-le S.A. has named Rodrigo Meirelles vice president and general manager for its North American and European operations. Meirelles is filling a new position that will include overseeing the production launch of heavy-duty brake linings. Meirelles brings 17 years of diversified global management experience in the commercial vehicle industry to the role. He last served as commercial director of commercial vehicles for the Eaton Corp. in Europe, the Middle East and Africa.