FRESH HARVEST PRODUCTS INC 
By Strategy: Our business strategy has three key facets: (1) maximize our Wings of Nature(TM) Brand by increasing current distribution, expanding product offerings, and maximizing opportunities to reach the core consumer through trade promotional activities; (2) Utilize our Management Team and Supply Chain Operation to exclusively represent Companies/Brands that complement our current offerings; and, (3) pursue opportunities to partner and acquire assets that will enhance the Company's growth potential and increase shareholder value.
Brand Positioning: We have positioned our Brand across multiple category sectors through the delivery of high quality products that upscale shoppers can trust and support time and time again. We will deliver products with the highest quality organic/natural ingredients at competitive prices. Our objective is to be synonymous with the highest quality product in every sector. Our customers demand the very best and we will deliver it. Execution: Current product mix includes: Organic Fruit and Nut and Coffee Snack Bars; multiple blends of Organic Coffees; Organic Salsa and Organic Olive Oil(s).
Sales and Distribution: Our customer base will consist principally of Specialty and Natural Food Distributors and Key Target Retailers through distributors. We will continue our focus on the Natural Food Distribution Channel, both on specialty and retail store presence to meet consumer demand and awareness. Execution: Selling through targeted Specialty Food Distributors, with a plan to grow sales and increase distribution in fiscal 2009.
Distribution Plan: To reach specific consumer groups through targeted retail outlets utilizing Specialty Food Distributors. Growth will come from gaining the proper shelf placement, increasing distribution points and turnover, as well as the marketing support provided to each individual account. Execution: Focusing on target distributors/retailers for maximum household penetration in 2009.
New Product Initiatives: We consider research and development of new products to be a significant part of our overall philosophy. As such, we are committed to developing high-quality, all natural/organic products to improve today's lifestyle. We have and will continue to incorporate product ideas from all areas of our business to formulate new products and categories. In addition to developing new products ideas, we routinely reformulate and revise existing products based on consumer feedback for improvement and new line extensions. Execution: Currently developing Brand and Product extensions.
Third Party Brand Representation: Fresh Harvest will represent (market, sell and distribute) on an exclusive contract basis, premium complimentary natural/organic Brands through our supply chain system. The objective is to gain critical mass in operations and consumer importance through retailers/distributors utilizing previous relationships. Execution: Currently developing Brand and Product line extensions.
Acquisition & Partnership Strategy: Fresh Harvest seeks to pursue opportunities to partner and acquire assets and brands that will enhance the Company's growth potential and increase shareholder value. Fresh Harvest evaluates opportunities on a case-by-case basis and generally focuses on assets and brands that complement our existing product mix. Execution: Fresh Harvest is currently in discussions with several companies about partnerships and/or strategic alliances.
About Fresh Harvest Products, Inc.
Fresh Harvest Products, Inc. sells, markets and distributes natural and
organic food products and beverages. Under the Wings of Nature(TM) brand name,
Fresh Harvest offers a line of organic snack products, which primarily include
health bars, coffee bars, tortilla chips and salsa. In addition, Fresh Harvest
provides a grocery product line, which includes several varieties of whole
bean and ground coffees, olive oil and beverages. The Company sells its
products through specialty and natural food distributors to stores, specialty
supermarkets and retailers. Additionally, Fresh Harvest represents a branded
line of patent pending bio-remediation products. Fresh Harvest Products, Inc.
is headquartered in
Safe Harbor Statement
Statements contained herein that are not based upon current or historical
fact are forward-looking in nature. Such forward-looking statements reflect
the Company's expectations about its future operating results, performance and
opportunities that involve substantial risks and uncertainties. When used
herein, the words "anticipate(s)," "believe(s)," "estimate(s)," "plan(s),"
"intend(s)", "optimistic", "potential" and "expect(s)" and similar
expressions, as they relate to Fresh Harvest Products, Inc., or its
management, are intended to identify such forward-looking statements. These
forward-looking statements are based on information currently available to the
Company and are subject to a number of risks, uncertainties, and other factors
that could cause the Company's actual results, performance, prospects, and
opportunities to differ materially from those expressed in, or implied by,
these forward-looking statements. Factors that could cause or contribute to
such differences include, but are not limited to, such factors, including risk
factors, discussed in the Company's periodic reports and other filings made
with the U.S. Securities and Exchange Commission, including its Annual Report
for the period ending
SOURCE Fresh Harvest Products, Inc.
