NEW YORK, Aug. 11 /PRNewswire-FirstCall/ -- Fresh Harvest Products, Inc. (OTC Bulletin Board: FRHV) announced today that it will initiate an Investor Relations program. This program will include a series of meetings with financial industry representatives in New York, New Jersey, San Francisco and Los Angeles. These meetings will involve: investment bankers, broker-dealers, financial publications, independent financial journalists, research analysts, investment advisers, fund managers, financial communications channels and related organizations.

Michael Jordan Friedman, Founder and CEO, said, "We are committed to enhancing shareholder value, and expanding our corporate visibility and corporate image to a broader investor community. We believe that our recent Investor Relations initiatives will assure that our compelling story reaches a larger Investor audience."

Additionally, the Company will commence doubling of our current public relations efforts. All of our existing strategies are being examined for effectiveness, with those yielding acceptable results slated for expansion, while others are to be replaced with new concepts and initiatives. As a part of this program, we will begin the process of bringing in an outside Public Relations firm that has a wide breadth of experience in the natural and organic foods space.

About Fresh Harvest Products, Inc.

Fresh Harvest Products, Inc. sells, markets and distributes natural and organic food products and beverages. Under the Wings of Nature(TM) brand name, Fresh Harvest offers a line of organic snack products, which primarily include health bars, coffee bars, tortilla chips and salsa. In addition, Fresh Harvest provides a grocery product line which includes several varieties of whole bean and ground coffees, olive oil and beverages. The Company sells its products through specialty and natural food distributors to stores, specialty supermarkets and retailers. Additionally, Fresh Harvest represents a branded line of patent pending bio-remediation products. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at www.freshharvestproducts.com.

Safe Harbor Statement

Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate," "believe," "estimate," "plan," "intend" and "expect" and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2007 filed on Form 10KSB. Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.

SOURCE Fresh Harvest Products, Inc.