NEW YORK, July 28 /PRNewswire-FirstCall/ -- Fresh Harvest Products, Inc. (OTC Bulletin Board: FRHV) announced today that it is formally instituting a Sustainable Initiative and Sustainability Report that will be prepared for its fiscal year end and released with its Annual Report.

Internally, since our inception Fresh Harvest has been keeping track of our progress on sustainability and we have many practices in place (i.e. using environmentally friendly inks on our labels, using recycled cardboard in our packaging). However, by disclosing our Sustainable Report it will make sure that we are managing our resources efficiently and implementing good environmental practices; as well as to determine where we can find cost savings along our supply chain and our infrastructure. The Report will assess our carbon footprint and total emissions, with the goal of setting targets and programs to reduce and potentially offset our carbon footprint and emissions.

Our Report and Program will include Fresh Harvest's support of renewable energy, energy efficiency and carbon sequestration. Fresh Harvest will create a renewable energy section for its website for the Report, as well as provide educational information and explain how and why we are making our energy choices, and offer tips for organic and "green" living and eating.

"Although Fresh Harvest has always followed its beliefs in sustainability, decreasing our environmental impact in everything that we do and all of our products, as we grow it is important that new members of our team, customers and Shareholders understand the importance of sustainability as a key principle in the company," said Michael J. Friedman, President & CEO. "It is also important that as a growing company we quantify our dedication to protecting our environment, our families, and our communities, in a tangible and concrete Report. This Report is another way for us to show our commitment to 'connecting people and nature through food(TM)'".

About Fresh Harvest Products, Inc.

Fresh Harvest Products, Inc. sells, markets and distributes natural and organic food products and beverages. Under the Wings of Nature(TM) brand name, Fresh Harvest offers a line of organic snack products, which primarily include health bars, coffee bars, tortilla chips and salsa. In addition, Fresh Harvest provides a grocery product line which includes several varieties of whole bean and ground coffees, olive oil and beverages. The Company sells its products to natural food distributors and stores, specialty supermarkets and mass market retailers. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at www.freshharvestproducts.com.

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Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate," "believe," "estimate," "plan," "intend" and "expect" and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, such factors, including risk factors, discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2007 filed on Form 10KSB. Except as required by the Federal Securities law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.

SOURCE Fresh Harvest Products, Inc.