NEW YORK, July 12 /PRNewswire-FirstCall/ -- Fund.com, Inc., (OTC Bulletin Board: FNDM - News) said today that its majority-owned subsidiary, AdvisorShares Investments, LLC, a leading sponsor of actively managed ETFs, began trading in the industry's first actively managed long/short ETF, the Mars Hill Global Relative Value ETF (NYSE: GRV) Friday, July 9th. GRV is sub-advised by Mars Hill Partners, LLC, an SEC-registered investment adviser and an affiliate of private wealth manager Huntley Thatcher Ellsworth, Ltd.

GRV employs a "Relative Value" approach created and managed by Mars Hill Partners, which combines long positions in the most attractive country, sector and industry ETFs, with an equal dollar amount short in the least attractive country, sector and industry ETFs. This core long/short portfolio construction is designed to reduce downside volatility and drawdown risk caused by the directional influence of the global equity markets and instead strives to profit from the performance spread between its long and short positions. These relative value spreads are prevalent throughout both rising and falling market environments, enabling GRV to potentially generate more consistent returns over time than a conventional long-only approach.

"GRV has an institutional-caliber investment strategy that is designed to pursue consistent positive absolute returns regardless of the direction of the stock market or interest rates. We are excited to bring investors access to this compelling investment strategy through an actively managed ETF," said Noah Hamman, CEO and Founder of AdvisorShares.

Founder and Chief Investment Officer of Mars Hill Partners, Jason Huntley said, "We are very excited to partner with AdvisorShares to package and launch GRV given the underlying merits of our long/short investment strategy when combined with the daily liquidity, fully transparent and tax efficiency benefits of an NYSE-listed ETF. Historically, strategies like ours have been accessible primarily through separate accounts or private hedge funds, neither of which offers anywhere near the benefits of the ETF package which includes transparency."

About Fund.com

Fund.com's subsidiary, AdvisorShares Investments, LLC, creates actively managed ETFs for investment advisers, earning its revenue from a share in the investment advisors' management fees. The company also owns 100% of Weston Capital Management, West Palm Beach, FL, an originator and distributor of hedge funds. Weston originates and markets fund of funds; originates and markets single-manager hedge funds; and it raises capital to seed new hedge funds.

Fund.com also is an online content provider and lead generation platform for investment funds and other financial services providers. Its objective is to engage individual investors and to match their needs with interested fund product providers. The www.fund.com website is approachable to everyday investors and is an educational and research resource. Fund.com also is an education provider.

About AdvisorShares

AdvisorShares is a turnkey platform for investment managers seeking to offer their investment strategy in an actively managed ETF. AdvisorShares works with some best-of-breed money managers to combine their money management expertise with the benefits the ETF structure provides. AdvisorShares provides sales, marketing and educational support to help financial advisors use AdvisorShares ETFs to help them achieve their clients' investment goals and objectives. AdvisorShares is a leader in actively managed ETFs and is dedicated to investor education. Visit our website at www.advisorshares.com to learn more about us.

Forward-Looking Statements:

Statements in this press release regarding future performance and the potential advantages of the products and services provided by Fund.com, and any other statements about future expectations, beliefs, goals, plans, or prospects expressed constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Any statements that are not statements of historical fact (including statements containing the words "will," "believes," "plans," "anticipates," "expects," "estimates," and similar expressions) should also be considered to be forward-looking statements. There are a number of important factors that could cause actual performance or events to differ materially from those indicated by such forward-looking statements including the Company's limited operating history and economic conditions generally. Additional information on potential factors that could affect results and other significant risks and uncertainties are detailed from time to time in Fund.com's periodic reports, including Forms 10-K, 10-Q, 8-K, and other forms filed with the Securities and Exchange Commission.


    PR/Media Relations for Fund.com:
    Stern & Co.
    Richard Stern, 212-888-0044
    richstern@sternco.com

SOURCE Fund.com, Inc.