Grasim Industries Limited has appointed Srishti Sawhney as the President and Global Brand Head for Pulp & Fibre Business. In her new role, Sawhney's mandate will be to strengthen and enhance the communication and branding of the ingredient brand Liva. She will also chart out the strategy to showcase the dynamism of product and capitalise on opportunities that would result in exponential growth. There will be key focus on collaboration and partnerships that will further solidify the brands positioning and key offerings.