Home Retail Group's shares are back on its upward trendline which should act as support.

From a fundamental viewpoint, Home Retail Group seems undervalued in terms of enterprise value. Based on the current price, its market capitalization, plus its net debt, represents 0.21 times its revenues.
Moreover, recently, EPS estimates for the two coming years have been revised upward by analysts. This positive fact opens the way for a better assesment of the security by investors.

From a technical viewpoint, shares are coming in contact with an upward trendline which has acted as support several times before. That's why it seems relevant to open a long position near this area to benefit from a potential new appreciation.

Thus, active investors can immediately open a long position to target the GBp 188.5 short term resistance. In case of further depreciation, positions should be cut under the GBp 170 area.