- 347 teams from 6 countries… Innovative ideas applying IoT, multimedia, DIY, and traditional patterns
- Contest expected to mark a critical momentum for expanding the global market to achieve global top 5 by 2030
Hyundai Elevator announced the winners of the idea contest held in six countries, including Korea, China, Indonesia, Vietnam, Malaysia, and Türkiye​, last August under the topic, 'Smart Elevator in the Era of the 4th Industrial Revolution,' on November 30.A total of 347 teams (individuals) participated in this contest, where various applicants, including children, ordinary people, and professional designers, came up with future elevators based on novel ideas. A total of 6 gold medal-winning designs by country were △Gat-Ple (Choi Gyu-jin/Korea) △Suying (素影, Zhao Changhai·Liu Lei/China) △National Concept Design (Eka Olia Ru Meter•Kilda Heolambang/Indonesia) △Disco (Le Thi Hai Duong•Nguyen Dao Tu Linh/Vietnam) △The Floating Bunga Raya (Mohd Nizam•Sujitan Binhti/Malaysia) △ Layer In Mood (Saner Ozturkler/Türkiye) (* See attached photo and commentaries). Approximately KRW 135 million in prize money will be given to a total of 99 teams (individuals), including domestic gold medal winners (prize money of KRW 10 million) and overseas gold prize winners (5 countries, USD 4,000 each).

Hyundai Elevator CEO Cho Jae-cheon said, "Participants from all walks of life in major countries submitted various and novel ideas. We could see the users' keen interest in elevators. We expect the contest will serve as a vital momentum for us to expand the global market to become the global top 5 by 2030."


China's gold-award winning entry Suying​



Indonesia's gold-award winning entry National Concept Design​



Malaysia's gold award-winning entry The Floating Bunga Raya​


The entries attracted attention with their designs by using the characteristics of each country. The Chinese gold medal-winning entry 'Suying,' meaning white shadow, sensuously expressed bamboo and grille patterns by directing light and shadow in the elevator space. Indonesia's 'National Concept Design' encompassed the internationally recognized sentiment of Indonesian handicrafts, while Malaysia's 'The Floating Bunga Raya' embodied the national flower hibiscus into the elevator design.​



Vietnam's gold award-winning entry Disco​


Internet of Things (IoT), multimedia, and DIY (products that allow consumers to make things themselves) was also among the main trends in the contest. Korea's gold prize-winning 'Gat-Ple (Gather and Play)' provides content like personalized information and mood-changing games by linking the streamlined display on the elevator ceiling with the users' smartphones. Vietnam's gold prize-winning 'Disco' connects the platform and the inside of the elevator with LED floors. The designs were highly regarded for providing passengers with a new experience and a space to communicate.

Meanwhile, 'Layer in Mood,' a gold prize-winning entry from Türkiye, presented the possibility of user-led design with a modular interior system and received good reviews in the creativity and realism categories.


Türkiye's gold award-winning entry Layer In Mood​

Team Lead Kim Tae-hwan at Hyundai Elevator Design Research Center said, "We were able to check what ordinary citizens, our actual customers, expect from elevators in the gradually strengthening consumer-driven market. It was a valuable opportunity to understand the need for a wider design spectrum from the user's point of view."​

Attachments

Disclaimer

Hyundai Elevator Co. Ltd. published this content on 06 December 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 06 December 2022 08:31:02 UTC.