ICICI Lombard has appointed Sheena Kapoor as its new Head - Marketing, Corporate Communications & CSR. In this role, Sheena will focus on developing and strengthening corporate advertising and branding, customer-oriented awareness strategies, across all company product lines and geographies. She will spearhead the company's innovative efforts with an enterprise-wide focus, thereby aiding in scaling the company's overall brand positioning among other players. Sheena Kapoor brings with her over two decades' experience in the field of marketing and corporate communications.

Sheena joins ICICI Lombard from Edelweiss Financial Services where she was the Head Corporate Marketing, leading strategy and corporate branding across the group and later Heading Marketing and PR for Edelweiss Wealth Management. She has also worked with Times of India Group spanning 11 years as Head of Innovations and earlier as Head of Marketing for their real estate and financial services divisions.