ICICI Lombard Appoints Sheena Kapoor as Its New Head - Marketing, Corporate Communications & CSR
January 25, 2022 at 05:50 pm EST
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ICICI Lombard has appointed Sheena Kapoor as its new Head - Marketing, Corporate Communications & CSR. In this role, Sheena will focus on developing and strengthening corporate advertising and branding, customer-oriented awareness strategies, across all company product lines and geographies. She will spearhead the company's innovative efforts with an enterprise-wide focus, thereby aiding in scaling the company's overall brand positioning among other players. Sheena Kapoor brings with her over two decades' experience in the field of marketing and corporate communications.
Sheena joins ICICI Lombard from Edelweiss Financial Services where she was the Head Corporate Marketing, leading strategy and corporate branding across the group and later Heading Marketing and PR for Edelweiss Wealth Management. She has also worked with Times of India Group spanning 11 years as Head of Innovations and earlier as Head of Marketing for their real estate and financial services divisions.
ICICI Lombard General Insurance Company Limited is an India-based general insurance company. The Company offers a comprehensive and diversified range of products through multiple distribution channels, including motor, health, crop, fire, personal accident, marine, engineering, and liability insurance. Its segments include Fire, Marine, Health including Personal Accident, Miscellaneous, Crop Insurance and Motor. Its Health including Personal Accident segment includes health retail, health group corporate and health government business. Its Miscellaneous segment includes miscellaneous retail and miscellaneous group corporate business. Its motor insurance includes car insurance, bike insurance and motor floater. Its health insurance includes Health AdvantEdge, MaxProtect, health booster, personal protect, Arogya Sanjeevani Policy, Saral Suraksha Bima and others. Its other insurances include crop insurance, NRI insurance, cyber insurance, ICICI Bharat Griha Raksha Policy and others.