Insurance Australia : WFI Insurance and Farmsafe Australia forge partnership to promote safer work practices on farms
March 27, 2024 at 11:02 am EDT
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Farmsafe Australia is committed to improving the wellbeing and productivity of Australian agriculture, generating awareness and resources to help farmers be proactive with safe work practices and to better inform decision making.
The partnership will see WFI Insurance take on the role of ambassador for Farmsafe Australia and sponsor the highly regarded annual 'Safer Farms Report', with the next report to be published in line with National Farm Safety week 'In Safe Hands', 14th - 20th July 2024.
Established more than a century ago, WFI is one of Australia's leading rural insurers, operating via a unique face-to-face service model, with over 100 representatives living and working in the agricultural communities it serves.
Farmsafe Australia sees WFI's personal relationship model as an additional benefit to the partnership, with WFI representatives set to deliver vital safety information to clients first-hand when visiting farms.
WFI Insurance is delighted to be partnering with Farmsafe Australia. In line with our purpose 'to make your world a safer place', we have a shared ambition, to protect the safety and wellbeing of farmers and their farms.
Andrew Beer
Executive General Manager WFI Insurance
"As an insurer, we unfortunately see the devastating outcomes when care and caution isn't exercised on farms. People don't intend or expect for incidents to happen, but things can quickly go wrong. The importance of education and raising risk awareness can't be underestimated in saving lives and preventing injuries.
"I am excited at the prospects of what this partnership can achieve and look forward to working together to help reduce risk and improve safety on farms."
Farmsafe Australia has a natural alignment with WFI Insurance, as we mutually seek to reduce accidents, injuries and fatalities on farms.
Felicity Richards
Chair of Farmsafe Australia
"I am grateful for their support and commitment to ensuring we improve farming practices across Australia. Farmers work in the elements, with large animals, chemicals, machinery and heavy loads. Their work can be remote and solitary, with farmers often unaware of the significant risks they are exposed to. Together, WFI Insurance and Farmsafe can help farmers mitigate those risks and return home safely every day."
For further information on Farmsafe Australia or to access their latest safety advice and insights, please visit: farmsafe.org.au
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IAG - Insurance Australia Group Limited published this content on
28 March 2024 and is solely responsible for the information contained therein. Distributed by
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27 March 2024 15:01:10 UTC.
Insurance Australia Group Limited is a general insurance company in Australia and New Zealand. The Company is engaged in underwriting of general insurance risks and investment management. Its segments include Direct Insurance Australia, Intermediated Insurance Australia and New Zealand. Direct Insurance Australia provides personal lines, and some commercial lines, general insurance products sold directly to customers primarily under the NRMA Insurance brand, SGIO and SGIC brands, the RACV brand in Victoria (via a distribution relationship and underwriting joint venture with RACV), as well as the CGU Insurance and ROLLiNâ Insurance brands. Intermediated Insurance Australia segment provides commercial lines, and some personal lines, general insurance products sold to customers through intermediaries primarily under the CGU Insurance and WFI brands, as well as the Coles Insurance brand via a distribution agreement with Coles. New Zealand segment includes NZI and Lumley Insurance brands.