The Antevenio Group announced the appointment of Lara Julbe at the head of Antevenio Mexico and the promotion of Jesus Mera as Managing Director Latin America. Lara Julbe became head of the Mexican subsidiary in replacement of Jesus Mera who is now the Managing Director of Latin America. From now on, his mission is to supervise the activities of the Mexican and Argentinian subsidiaries and study the feasibility of expanding the presence of Antevenio in other Latam countries. Spanish-born, Lara combines over 14 years of experience in marketing in Spain and Latin America. Arrived in Mexico in 2012, she first held the position of Business Development Manager for the EFE Agency (local equivalent of Agence France Presse) in Mexico then became head of the local subsidiary of Spanish startup NativAD, specialized in digital marketing. After joining Antevenio in 2005, Jesus took the direction of the Argentina office in 2011 and has been heading the Mexican office since 2013.