Kakao : Presentatio

Q2 2022 Earnings Results

Copyright © Kakao Corp.

Disclaimer

Financial information contained in this document is based on consolidated K-IFRS that have not been audited by an independent auditor.

Therefore, the information and financial data of Kakao and its subsidiaries (the "Company", or

"Kakao") contained in this document are subject to change upon an independent auditor's audit.

The Company does not make any representation or accept liability, as to the accuracy or completeness of the information contained in this material.

The format and contents of this document are subject to change for future filings and reports. Kakao is not liable for providing future updates on all figures included in this document.

Therefore, this presentation contained herein should not be utilized for any legal purposes in regards to investors' investment results. The Company hereby expressly disclaims any and all liability for any loss or damage resulting from the investors' reliance on the information contained herein.

Copyright © Kakao Corp.

Kakao's Strategic Direction

From real-time communication service for 1% to interest driven interaction service for 99%

AS IS

TO BE

Intentional	Acquaintance	Unintentional	Strangers
Real-time	Friends, Family	Light	Common Interest
Conversation	50M Domestic	Interaction	5B Global

1. Kakao Talk - more light interaction
2. Open Chat - interest-oriented service

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KakaoTalk Monthly Active Users

Monthly Active Users in Korea grew by +880K YoY, +72K QoQ

(in thousands)

					46,809	47,035		47,431	47,503
			46,356	46,623
		45,981
45,508	45,793

	2Q20	3Q20	4Q20	1Q21	2Q21	3Q21	4Q21	1Q22	2Q22
Korea
45,508	45,793	45,981	46,356	46,623	46,809	47,035	47,431	47,503
Global	52,133	52,299	52,223	52,976	53,808	54,256	53,451	53,366	53,302

Average of monthly MAUs. Global includes domestic MAUs.

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Revenue

Q2 Revenue YoY +35% / QoQ +10%

Mix - Platform 51% : Content 49%

Platform		Content

(in billion KRW)

1,740.8	1,785.7	1,822.3
	1,651.7

1,352.2			930.7
778.7	1,004.8
(45%)	886.0	(51%)
(56%)
		(54%)

761.8

(56%)

962.1	780.9		891.7
(55%)	765.7
(49%)
590.4	(44%)	(46%)
(44%)

2Q21

3Q21

4Q21

1Q22

2Q22

Revenue Breakdown

Advertising

- Bizboard, Talk channel, Emoticon

	Talk Biz	Commerce
		- Gift, Store, Makers, Kakao Friends
		Online
Platform
	Daum PC / Mobile
	Portal Biz	Kakao Story / Style / Page
		Other Subsidiaries' Ad
	Platform-	Mobility, Pay, Enterprise, Blockchain,
	Others	Other Subsidiaries, Kakao Friends-
	Others
	Game	Mobile, PC, Other
	Music	Melon, Digital Music Distribution,
	Album Distribution, Music Production
Content
	Entertainment
	Story
	Piccoma
	Media	Video Production, Talent Agency

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