CINDERELLA MEDIA GROUP LIMITED

先傳媒集團有限公司 *

(continued in Bermuda with limited liability)

(Stock Code: 550)

PROXY FORM Form of proxy for use by shareholders at the special general meeting of Cinderella Media Group Limited (the "Company") to be convened and held at 10:00 a.m. on Friday, 21 August 2015 at 26th Floor, 625 King's Road, North Point, Hong Kong.

I/We (note a) of being the holder(s) of (note b) shares of HK$0.20 each of the Company hereby appoint the Chairman of the meeting or (note c) of to act as my/our proxy (note c) at the special general meeting of the Company to be held at 10:00 a.m. on Friday, 21

August 2015 at 26th Floor, 625 King's Road, North Point, Hong Kong and at any adjournment thereof (as the case

maybe) and to vote on my/our behalf as directed below.

Please make a mark in the appropriate boxes to indicate how you wish your vote(s) to be cast on a poll (note d). Capitalised terms used in this form of proxy shall have the same meanings as those defined in the circular of the

Company dated 5 August 2015 unless the context requires otherwise.

ORDINARY RESOLUTION

FOR

AGAINST

To approve, confirm and ratify the Disposal Agreement and the transactions contemplated thereunder.

Dated the day of 2015 Shareholder's signature (notes e, f, g, h and i)

Notes:

a Full name(s) and address(es) are to be inserted in BLOCK CAPITALS.
b Please insert the number of shares registered in your name(s). If no number is inserted, this form of proxy will be deemed to relate to all the shares in the capital of the Company registered in your name(s).
c A proxy need not be a member of the Company but must attend the meeting in person to represent you. If you wish to appoint some person other than the Chairman of the meeting as your proxy, please delete the words "the Chairman of the meeting or" and insert the name and address of the person appointed proxy in the space provided.
d If you wish to vote for the resolution set out above, please tick ("✓") the box marked "For". If you wish to vote against the resolution, please tick ("✓") the box marked "Against". If this form returned is duly signed but without specific direction on the proposed resolution, the proxy will vote or abstain at his discretion in respect of the resolution. A proxy will also be entitled to vote at his discretion on any resolution properly put to the meeting other than that set out in the notice convening the meeting.
e In the case of a joint holding, this form of proxy may be signed by any joint holder, but if more than one joint holder is present at the meeting, whether in person or by proxy, that one of the joint holder whose name stands first on the register of members in respect of the relevant joint holding shall alone be entitled to vote in respect thereof.
f The form of proxy must be signed by a member of the Company, or his attorney duly authorised in writing, or if the member is a corporation, either under its Common Seal or under the hand of an officer, attorney or other person so authorised.
g To be valid, this form of proxy together with any power of attorney or other authority (if any) under which it is signed or a notarially certified copy of such power or authority must be deposited at the offices of the Company's branch share registrar and transfer office in Hong Kong, Computershare Hong Kong Investor Services Limited at Shops 1712-1716, 17M Floor, Hopewell Centre, 183 Queen's Road East, Wanchai, Hong Kong, not less than 48 hours before the time of the meeting or any adjourned meeting (as the case maybe).
h Any alteration made to this form should be initialled by the person who signs the form.
i Completion and return of this form will not preclude you from attending and voting in person at the meeting or any adjournment thereof (as the case maybe) if you so wish.
* For identification purpose only

distributed by