FOR

L'ORÉAL'S NEXT DECADE

Nicolas HIERONIMUS

19 FEBRUARY 2021

CONTINUITYCONFIDENCE

AMBITION

FOR THE NEXT DECADE

CONTINUITY

CONFIDENCE

CONFIDENCE

THE POWER OF THE L'ORÉAL MODEL

BEAUTY MARKET

PURE PLAYER

PROFESSIONAL

FMCGLUXURYDERMATOLOGICALMULTIFACETED

PROFESSIONALFMCG PLAYER

LUXURYDERMATOLOGICAL

BEAUTY

SCIENCE

+

CREATIVITY

RESEARCH &

MARKETING

BILLIONAIREGROWTHAN ENRICHED

THE

POWER OF THE

MODEL

CONFIDENCE

BEAUTY WILL BOUNCE BACK

LONG TERM POTENTIAL

EARLY SIGNS

CHINA H2 2020

DOUBLE DIGIT

Source: L'Oréal Estimate

EARLY SIGNS

SELECTIVE FRAGRANCE

SALES US

+4%

IN DECEMBER

Source: Panel Luxury NPD

BEAUTY

BIG

BEAUTY

IS AND WILL ALWAYS BE

LONG TERM POTENTIAL OF THE BEAUTY MARKET

MIDDLE & UPPER CLASSES

YOUTH

SENIORSMEN

URBANIZATION

PREMIUMIZATION

PREMIUMIZATION

MASS MARKET

HAIRCARE

SKINCARE

US OFFLINE

CHINA ONLINE 2

+5%

+19%

2020 vs. 2019

2020 vs. 2019

1 Source: Nielsen - YTD Oct 2020

2 Source: Smartpath YTD Nov 2020

1

THE NEW

POST-COVID

5 KEY TRENDS

TREND #1

ACCELERATED

e-BILLIONAIRE

TAKING DIGITAL

e-COMMERCE 50%

OF BUSINESS

27%

IN 2020

Source: Like-for-like sales growth. Sales achieved on our brands' own websites + estimated sales achieved by our brands corresponding to sales through our retailers' websites (non audited data)

TREND #2

SUSTAINABILITY

THE

SUSTAINABILITY

TREND #3

HEALTH &

HEALTH &

TREND #4

IMPORTANCE OF SCIENCE &

SCIENCE &

RESEARCH & INNOVATION

3.4%

OF TOTAL SALES

~€1Bn

INVESTMENT

R&I+

Barbara LAVERNOS

TREND #5

PURPOSE

Source: IPSOS year in review 2020

PURPOSE

THE NEW

POST-COVID

AMBITION

FOR THE NEXT DECADE

TOP LINE

& BEATING

THE MARKET

REGULAR

INCREASES

IN

PROFITABILITY

DRIVER #1

MARKET SHARE POTENTIAL

Source: L'Oréal estimate 2020, excluding excluding razors, soaps and toothpaste

MARKET SHARE GAINS POTENTIAL

BY REGIONS

TRAVEL RETAIL

~20%

Source: L'Oréal estimate 2020, excluding excluding razors, soaps and toothpaste

MORE HEALTH& BEAUTY SPENDING

JAPAN 223€

USA 190€

CHINA 38€

INDONESIA 15€

INDIA 6€

WORLD 44€

Source: Euromonitor 2020

UNIVERSALIZATIONR&I HUBS

FRANCEUSABRAZILJAPANCHINASOUTH

AFRICA

3 REGIONAL PRIORITIES

PURSUING

BOOSTING

ACCELERATING

CHINESE MOMENTUM

GROWTH IN THE USA

IN EMERGING MARKETS

DRIVER #2

CATEGORY STRATEGY

#1 PRIORITY

SKINCARE 40%

OF TOTAL SALES

HAIR CARE & COLOR

VALORIZED

FRAGRANCE

MAKE UP

WILL COME BACK

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

MAKE UPBEAUTY MARKET

Source: BMS

MAKE UP

WILL

COME BACK

DRIVER #3

P&L PRODUCTIVITY

VIRTUOUS

DIGITALIZED

NEW WAYS

MORE PRODUCTIVE

DATA OPTIMIZED

BtoB

OF WORKING

DISTRIBUTION

A&P

AMBITION 2021

MARKET

BACK TO

AMBITION 2021

THE

MARKET

IN SALES & PROFITS

CONTINUE

THE

ADVENTURE

CONFIDENCE

AMBITION

CREATE THE

BEAUTY

THAT MOVES

THE WORLD

CREATE THE

BEAUTY

THAT MOVES

THE WORLD

Disclaimer

" This document does not constitute an offer to sell, or an offer to buy L'Oréal shares. If you wish to obtain more comprehensive information about L'Oréal, please refer to the public documents registered in France with the Autorité des Marchés Financiers (which are also available in English on our internet site:www.loreal-finance.com). This document may contain some forward-looking statements. Although the Company considers that these statements are based on reasonable hypotheses at the date of publication of this release, they are by nature subject to risks and uncertainties which could cause actual results to differ materially from those indicated or projected in these statements."

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L'Oréal SA published this content on 19 February 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 19 February 2021 23:13:02 UTC.