LOEWE AG - Curved TV design study
- Holistic product experience
- Exquisite design with finest materials
- 65 inch screen
Kronach, Germany - Loewe is presenting Masterpiece, the company's newest generation of designer televisions, at IFA 2014 in Berlin. The product's slightly rounded display opens up new creative and technical options. This revolutionary curved TV virtually places the viewer in the centre of the action. The curvature significantly increases the sense of contrast and spatial depth. Equalising the distance between the viewer and all areas of the screen makes images appear larger, more realistic and natural in ultra-high definition quality.
Loewe has created a holistic, unparalleled product experience with the Masterpiece. This is based on cutting edge imaging technology and enhanced by the powerful sound of the audio system integrated into the pedestal.
The Loewe Masterpiece marks an evolutionary advancement in standalone television concepts. Starting with the classic Loewe Art 1 design icon that attracted so much attention in the mid-80s, Loewe has continuously refocused this concept. The impressive sculpture-like shape of the curved screen adds presence to the rear panel design. Particularly fascinating is the off-centre axis that creates an ingenious lateral movement when the television is rotated.
As a high-end home entertainment system, the Loewe Masterpiece can be perfectly integrated into the modern living environment. High-quality aluminium surrounds the screen like a framed object of art. An anti-reflective contrast filter combined with perfectly finished surfaces and panel gaps make it clear from every angle, this is truly a premium product.
The Loewe Masterpiece will be presented at IFA 2014 as a design study with 65-inch screen.
Contact:Loewe Technologies GmbH
Dr. Roland Raithel
Industriestraße 11
D-96317 Kronach
Tel.: +49 (0)9261 99-217
http://www.loewe.tv
presse@loewe.de
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