Melco Crown Entertainment Limited announced several key appointments to its new leadership structure. Melco Crown Entertainment announced the following appointments: Mr. Frederic Winckler has been appointed to the newly created role of Chief Marketing and Brand Officer, reporting directly to Mr. Ho. Mr. Winckler will also serve as a member of the executive committee of MCE. In his new role, he will be responsible for the marketing and branding of all the Company’s consumer brands. Mr. Winckler joins the Company having most recently served as Global Chief Marketing Officer for Louis Vuitton based in Paris. Prior to Louis Vuitton, Mr. Winckler served as Chief Executive Officer of J. Walter Thompson Paris, having been with that organization for 22 years to lead its efforts in various countries for key luxury brand clients including BMW and Rolex. Mr. Gabriel Hunterton appointed as Property President of City of Dreams, Macau. Mr. Hunterton is a seasoned gaming industry executive. His extensive and diverse gaming career in Las Vegas and Macau has spanned over 18 years. He is exceptionally knowledgeable of the Macau market and has a solid track record of producing remarkable results in Macau’s highly competitive market. Mr. Andy Choy appointed as Property President of Altira Macau and Mocha Clubs Mr. Choy has over 10 years of direct involvement in a broad set of gaming industry disciplines. He has worked with the entire spectrum of properties from stand-alone local casinos to major Las Vegas Strip properties to international five-star integrated resorts. Prior to this new role, Mr. Choy served as the Chief Gaming Officer for Melco International with responsibility for the Melco Group’s growth through development opportunities in the gaming sector. Going forward, each of Melco Crown Entertainment’s Property Presidents will be member of the Company’s executive committee and report directly to Mr. Ho. Mr. Jarlath Lynch has been appointed to the newly created role of Senior Vice President, Hotels and Food & Beverage, reporting directly to Mr. Ho. Mr. Lynch will also serve as a member of the executive committee of MCE. This position was created to emphasize the growing importance of MCE’s non-gaming propositions and MCE’s pursuit of excellence in both its hotel and F&B offering. Mr. Lynch has been a part of the Melco Crown Entertainment team having previously served as SVP, Hotels and Food & Beverage at MCE’s City of Dreams, Manila subsidiary. Prior to joining MCE, he was the founder and owner of luxury boutique villas in Indonesia. He has also served as regional Vice President for Shangri-La Hotels and Resorts and held various positions with Hyatt International.