Annual
Report
2023
REACHING NEW HEIGHTS
"The Most Gracious, The Most Merciful"
His Highness Sheikh Mishal Al-AhmadAl-JaberAl-Sabah
The Amir of The State of Kuwait
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TABLE OF CONTENT
Introduction and executive messages
Chairman's message | 6 |
Board of Directors | 8 |
CEO message | 10 |
Business review
Our strategy | 14 |
Ooredoo Algeria | 16 |
Ooredoo Algeria | 18 |
Ooredoo Tunisia | 20 |
Ooredoo Palestine | 22 |
Ooredoo Maldives | 24 |
ESG review
Overview | 28 |
Key Highlights & Performance in 2023 | 29 |
Outlook | 33 |
Corporate governance report
Corporate governance report | 36 |
Financial report
Independent auditor's report | 59 |
Consolidated statement of profit or loss | 65 |
Consolidated statement of comprehensive | 66 |
income | |
Consolidated statement of changes in | 67 |
equity | |
Consolidated statement of cash flows | 69 |
Notes to the consolidated financial | |
statements | 70 |
2023
AYEAR
OF GROWTH
In 2023, Ooredoo continued to shine on the global stage, building upon the momentum of our previous successes. As our operations evolved and expanded, we recorded remarkable results, creating greater value through a strong financial position and sustainable business practices. This further cemented our position
as a leading telecommunications provider.
This integrated annual report offers a comprehensive overview of our financial achievements and strategic initiatives, underscoring our relentless pursuit of innovation and excellence. With a focus on our ongoing transformation towards a 'Smart Telco' business model, we are proud to demonstrate the strides we've made and the milestones we've achieved in building a more connected, inclusive, and sustainable future for all.
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Solid Performance
National Mobile Telecommunication Company (NMTC) consolidated revenue
CHAIRMAN'S MESSAGE
The founders of TASC will retain the remaining | progress in these areas is outlined in the dedicated |
shareholding through Digital Infrastructure Assets | ESG overview section section of this report. |
LLP and will continue to manage the operations of the | |
business. |
"In 2023, Ooredoo marked significant strides towards its transformation into a smart telco, leveraging cutting-edge technology and strategic partnerships. Our disciplined strategy not only navigated industry complexities but also unlocked shareholder value through operational efficiencies and key strategic initiatives."
Sheikh Mohammed Bin Abdulla Bin Mohammed Al Thani
Chairman
Dear Shareholders,
In 2023, Ooredoo Kuwait Group made significant strides in its transformation into a smart telco, leveraging cutting-edge technologies and strategic partnerships. Our disciplined strategy not only navigated industry complexities but also unlocked shareholder value through operational efficiencies and key strategic initiatives.
A testament to our success is the historic agreement with Zain Group and TASC Towers Holding, forming the largest telecommunications tower company in the MENA region. This milestone reflects both our ambition and the impact of our focused strategy.
Reflecting on the year's achievements, I am pleased and proud that Ooredoo Kuwait Group upheld its commitment to excellence across our global footprint, delivering robust connectivity, exceptional customer experiences, and maximizing stakeholder value.
The strength of our commitment is reflected in our brand positioning, 'Upgrade Your World', promising to enable human progress through innovation. Our company culture - rooted in collaboration, innovation, and adaptability - provides the foundation for our continued success. We are ready to embrace the challenges and opportunities that lie ahead.
increased by 5% year-on-year to KD 653 million in 2023 (FY 2022: KD 620 million), with strong performances in Kuwait, Algeria, and Maldives. EBITDA was KD 249 million in 2023 (FY 2022: KD 226 million). The Group maintained a healthy EBITDA margin of 38% (FY 2022: 36%). Net profit attributable to NMTC increased to KWD 73 million in 2023. Our consolidated customer base increased by 3% to 25.3 million in 2023 (FY 2022: 24.7 million) driven by growth in most markets.
Optimising our Value-Focused Portfolio
In response to the changing landscape of the telecommunications industry, we have implemented new strategies and capabilities to ensure we stay ahead of the competition.
A key pillar of our strategy has been the shift towards a value-focused portfolio. We continuously review our assets
to achieve or maintain strong #1/#2 market positions. Additionally, we are implementing a delayering business model to create value, streamline operations, and reduce costs. For our non-core assets, we are breaking down the traditional vertically integrated telco business model into specialized independent entities that can operate more efficiently. This approach will unlock significant capital and maximize shareholder value.
We have also made important progress towards delayering. In December 2023, Ooredoo signed agreements with Zain Group and TASC Towers Holding to create the largest tower company in the MENA region in a cash and share deal. The enlarged tower company, comprising approximately 30,000 towers, has a combined estimated current enterprise value of USD 2.2 billion. Ooredoo and Zain will retain stakes of 49.3% each in the newly restructured entity through an asset and cash equalization process.
Following the same approach, we have explored strategic options that could provide a more efficient capital structure for our data centers. Data demand is accelerating across the MENA region, and Ooredoo has significant sectorial advantages, including existing, greenfield assets, and close relationships with hyperscalers, as well as large enterprise clients. After months of planning, we have entered the final negotiation stages with potential strategic partners to establish a new, cross-country data center company. It will be a standalone entity that will see us transfer the operations of our existing data centre facilities into it.
In parallel, we see an opportunity to crystallise value from strong demand for international connectivity related to the growth of the data centre business in our region. This is further reinforced by various hyperscalers looking for redundancies to existing international connectivity routes. As a strong player in the region, owning and operating multiple international landing stations and sea cable assets, we will pursue these growth opportunities wherever they add shareholder value.
Boosting our Network and our Social Impact
Ooredoo continues to deploy cutting-edge technologies, transforming the way people, businesses, and communities live, work, and interact. In Kuwait, 98% of the country's population is now covered by Ooredoo's 5G network, with a steady rollout progressing in other markets.
The network is increasingly empowered with Artificial Intelligence, utilizing advanced analytics and automation to monitor our mobile network operations in real-time. This proactive approach detects and addresses potential issues before they impact the customer experience.
Beyond technological advancements, Ooredoo actively pursued Environmental, Social, and Governance (ESG) targets through 2023. Detailed
Fostering Strong Leadership and Financial Resilience
In line with our stated strategy and following the success of our transformation journey, the Board has decided to recommend to the General Assembly the distribution of a cash dividend of 140 fils per share, the highest in the telecom sector.
In closing, Ooredoo Kuwait Group continues to pursue its vision of technologically development and sustainable growth, and continues to do everything within our power to support these goals.
I would also like to thank the Board Members for their guidance, as well as our customers, shareholders, and employees for their contributions. These results are made possible by their support and engagement.
In the face of the challenging circumstances in Palestine, our hearts go out to our colleagues and the entire Palestinian people enduring the impact of war. The resilience and strength displayed by our team in Palestine during these challenging times are truly commendable. We stand in solidarity with them. As a global family, we remain committed to fostering an environment of care, compassion, and unity across all our operations. Our thoughts and prayers are with everyone affected by the ongoing situation.
Looking to the future, we are confident that Ooredoo Kuwait group will continue to deliver lasting value for our shareholders. We offer a clear-sighted strategy, experienced leadership and advanced networks that provide the highest levels of customer experience and innovation. Working together, we will achieve even stronger results in the months and years ahead.
Sheikh Mohammed
Bin Abdulla Bin Mohammed Al Thani
Chairman
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BOARD OF DIRECTORS
Dr. Hamad Yahia Al-Nuaimi | Mr. Hilal Al Khulaifi | Mr. Nael Abdulla Al-Awadi |
Board Member | Board Member | Board Member |
Sheikh Mohammed bin | Mr. Abdullah Ahmed Al-Zaman |
Abdullah Al Thani | Vice Chairman |
Chairman |
Dr. Yousuf Mebrek Al-Sellili | Mr. Mohammed Sabri Al-Zaidan |
Board Member | Board Member |
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CEO MESSAGE
"This past year has been a testament to our true character. We strategically redirected our focus towards digital transformation, aligning our efforts to better serve businesses, governments, and societies."
Dear Shareholders,
I am delighted to share with you the remarkable achievements of Ooredoo Kuwait throughout the year 2023 in navigating the challenges posed by the evolving operating landscape. Our response has been nothing short of exemplary, reflecting our commitment to continuous innovation and adaptability.
This past year has been a testament to our true character. We strategically redirected our focus towards digital transformation, aligning our efforts to better serve businesses, governments, and societies. This transformation has granted increased digital access to essential commercial, and financial services, reinforcing our dedication to the well-being and progress of our community.
Abdulaziz Yacoub Al-Babtain
Chief Executive Officer
Solid Performance
In 2023, Ooredoo Kuwait's robust performance saw a 10% increase in EBITDA, reaching KWD 249 million. Earnings per share stand at an impressive 145 fils, and we are recommending a dividend of 140 fils per share, a testament to our industry leadership.
Continuous Upgrades and Investments in Technologies
Our foray into 5G services has elevated our regional standing, enhancing the mobile experience for our valued customers. The introduction of innovative products and services, particularly catering to Generation Z, demonstrates our commitment to continuous upgrades and investments in technology.
Amidst this transformative journey, Ooredoo Kuwait remains unwavering in our commitment to sustainability, gender diversity, and inclusion. Collaborative initiatives aligning with global standards highlight our dedication to societal betterment.
Looking forward to the upcoming years, the company envisages refining its strategy and introducing initiatives tailored to Kuwait's market dynamics, setting the stage for success in 2024.
Digital transformation stands as a cornerstone opportunity in 2024, where Ooredoo Kuwait aims to expand its digital services, explore new business areas, and embark on various
projects such as Digital Banking, enhanced network and services, SME-focused offerings, API Systems, AI-driven services, cybersecurity enhancements, and further updates to the Ooredoo App. Notably, Ooredoo is making significant investments in IoT, expanding its technological footprint.
Our vision is to create a comprehensive digital ecosystem at our customers' fingertips, enabling them to fully experience the digital world through their mobile phones.
We are optimistic about the regulatory initiatives propelling our digital transformation forward, solidifying our position as industry leaders and champions of technological advancements.
In conclusion, Ooredoo Kuwait's journey reflects resilience, innovation, and an unwavering commitment to community and stakeholders. Looking ahead, we are poised to continue leading in the digital space, driving positive change, and creating sustainable value for all.
Thank you for your continued trust and support.
Abdulaziz Yacoub Al-Babtain
Chief Executive Officer
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BUSINESS REVIEW
Ooredoo continues its upward trend, meeting annual guidance targets and reporting an all-time high net profit, along with achieving its highest cash dividend in 14 years.
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Our strategy
EVOLVING OOREDOO INTO
A TELECOM & INFRASTRUCTURE HOLDING
Our evolved strategy focuses on five key strategic pillers:
Ooredoo is evolving into a telecom and infrastructure holding with five operating segments that will allow us to crystallise value for our shareholders. This shift enables operational focus, capital efficiency, and targeted investment in telco operations, towers, data centres, sea cables, and fintech, aiming to boost asset returns.
Ooredoo remained steadfast in its 2023 strategy, dedicated to becoming a smart telco. To achieve this, the company's focus was to excel in five key areas:
- Ease of partnering with digital service players enabling them across our footprints and pursue mutually beneficial growth opportunities.
- Agility in front-end development & leading digital marketplaces/ "shopping windows" for our customers.
- Customer insights to provide superior customer experiences and unlock growth opportunities through up-/cross-selling of digital and connectivity services.
- Secure Connectivity and the protection of our customer base from hacker attacks and digital fraud.
- Being the digital infrastructure partner of choice to industry partners via passive infrastructure, datacentres and fibre connectivity.
Financially, we aim for an improved capital efficiency, anticipating additional monetisation opportunities and improved capital returns.
With a strategic framework encompassing a value-focused portfolio, strengthening the core, evolving the core, growing our people, and delivering excellence in customer experience, we position ourselves to capitalise on the surging demand for data connectivity and digital services.
Guided by our core values of Caring, Connecting, and Challenging, we remain committed to our promise to 'Upgrade Your World,' navigating industry dynamics with resilience and adaptability.
Value-Focused Portfolio
We are evolving Ooredoo into a telecom and infrastructure holding with five operating segments that will allow us to crystallise value for our shareholders. This new structure provides operational focus through standalone P&Ls, enabling us to capture growth opportunities and enhance operational efficiencies. It also facilitates a more efficient capital structure tailored to each vertical.
With this approach, we are changing the traditional end-to-end integrated telecom business model to a horizontally delayered multi-business structure that allows for targeted capital deployment and gives more operational focus.
Overall, we aim to boost asset returns with this new structure, focusing on five key areas: telco operations, towers, data centres, sea cable business and fintech.
Ooredoo has made clear choices in these layers of the business model, choosing to partner, divest, or strategically strengthen our foothold.
Notable initiatives include:
- The strategic partnership between Ooredoo, Zain Group and TASC Towers, which combines close to 30,000 towers in seven markets in a cash and share deal, has resulted in the creation of the largest tower company in the MENA region.
- We are establishing a standalone Data Centre Company, consolidating the operations of our data centre facilities across several markets.
In our telecom operations, the focus remains on achieving or maintaining #1 and #2 positions in local markets, guided by the attractiveness of the geographical market and its competitive intensity.
Strengthen the Core
Our primary focus is on establishing an efficient and effective telecom operation that optimally utilises deployed capital, maintains an appropriate cost structure, and delivers a robust and competitive service to our customers.
In 2021, we initiated a comprehensive company-wide transformation programme called 'Braveheart' to monitor and ensure the execution of various initiatives. Many initiatives were implemented, targeting revenue opportunities amid the challenges posed by the Coronavirus pandemic and enhancing investment efficiencies. The successful delivery of these initiatives has significantly contributed to Ooredoo's robust free cash flow performance.
Starting from 2023, we have intensified our commitment to operating efficiencies. Key programmes such
as OneOoredoo, focusing on the transformation of our common ERP systems and related business processes, as well as initiatives centered around the transformation of our network and IT operations, are being established. Simultaneously, initiatives addressing churn management have been initiated and are underway, reinforcing our dedication to achieving favourable outcomes in 2024.
Evolve the Core
The evolving landscape of the telecom industry presents opportunities to generate new revenue streams and enhance cost efficiency. In response, we are adapting our capabilities within the telecom business model, exploring new use cases to leverage already deployed capital for revenue generation.
Ooredoo has implemented programmes focusing on analytics, digitalisation of operations, and partnerships with digital service providers. These partnerships currently contribute to over 20% of our free cash flow, with ongoing financial growth. However, harnessing the full potential requires advanced skills, such as API-facilitated access to our business systems, a progress reflected in the standardisation and certification of API capabilities across our operations in 2023. We anticipate this enhancement to drive new revenue sources for Ooredoo from 2024 onward.
In addition to preparing for the future, we are actively identifying new use cases to derive profitable contributions from existing capital and exploring ventures in adjacent industries. An example is OFTI, a Fintech venture fully owned by Ooredoo Group, which has established itself as a market leader in Qatar and the Maldives and is set to expand to Oman, Iraq, Kuwait, and Tunisia. Another initiative is the successful launch of a new entertainment/TV marketplace in December 2023, receiving a positive user response and providing our customers with convenient access to partner content services.
People
Succeeding in customer experience requires an engaged and empowered workforce. To achieve this, we are evolving our ways of working by increasingly adopting agile methods, fostering cross-functional collaboration, and encouraging personal ownership of outcomes and respective empowerment. Our employees' engagement is measured and benchmarked, reflecting strong outcomes from various initiatives.
Key initiatives include the establishment of the Ooredoo Learning Academy across our footprint, featuring partnerships with esteemed institutions like Harvard, LinkedIn Learning, Microsoft, Google and others. We have also deployed a new performance management framework, revised our total rewards structure and integrated strategic workforce planning into our general operating cadences and practices.
Coaching and mentoring underpin our daily work, helping our people to grow with Ooredoo and enabling them to make meaningful contributions to our business.
Looking ahead, our People Strategy will focus upon five core areas:
- Talent Development, encompassing elements such as the Ooredoo Learning Academy, talent pool management, and succession planning.
- Organisation Design & Rewards, with a focus on optimising our operating model to facilitate the growth of new business verticals.
-
Employee Experience, incorporating building blocks like employee
value proposition and engagement initiatives. - Talent Acquisition, employing robust analytics and data-drivenassessments to identify, select, and recruit top-tiertalent.
- Data Analytics, using cutting-edge technologies such as HR analytics and AI-powered HR services.
Excellence in Customer Experience
In increasingly competitive markets, our aim is to create superior customer experiences and inspiring moments for our customers, resulting in heightened levels of loyalty and higher spend with Ooredoo.
The impact of superior customer experience and satisfied customers is twofold. Cost reductions through reduced customer service expenses, lower customer acquisition costs or simplified processes usually go together with positive impacts on revenues.
In our industry, as a yardstick, 20% of customers usually generate 70-80% of revenues. The attractiveness to existing or prospective customers in these specific segments as a function of customer experience supports a positive financial momentum.
Our execution focus revolves around minimising customer effort by consistently eliminating potential friction points. Simultaneously, we are establishing digital touchpoints to enhance customer service. To drive continuous improvement, we have deployed state-of-the-art feedback channels, enabling us to listen to the 'voice of the customer' and act upon the received feedback across the organisation.
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Business review
KUWAIT
"As the journey continues, we eagerly anticipate
Overview
These outstanding results stand as a testament to the power of collaboration and innovation, made possible by the dedicated efforts of our team. Our journey would not have been feasible without significant upgrades in our services, customer care, continuous
THE UPGRADE JUST GOT 5.5G UPGRADED Network
upgrading the world of our customers"
Abdulaziz Yacoub Al-Babtain
Chief Executive Officer
Ooredoo Kuwait
digital adaptation, and innovative infrastructure technologies.
The unwavering commitment to excellence has propelled us to surpass customer expectations, delivering the best the industry has to offer.
Here, I would also like to extend my heartfelt gratitude to the tech pioneering team for unlocking
a new era of speed, reliability, and cutting-edge connectivity. I acknowledge their dedication and hard work, which garnered the organization three Stevie
Ooredoo Kuwait will deploy the latest technology and artificial intelligence to provide an unparalleled customer service experience, streamline operations, and enhance services. Furthermore, Ooredoo Kuwait
will explore collaborations with global telecommunications and
Customers
(in thousands)
2,847
2023 2,847
2022 2,708
2021 2,518
2020 2,531
2019 2,588
Operator importance to Group
11% 33%
CUSTOMERSEBITDA
38%
REVENUE
Highlighting Ooredoo Kuwait's digital transformation journey, we have seamlessly integrated with government and service-oriented digital platforms. Our success
in offering integrated services is exemplified by Ooredoo App's recognition among Kuwait's top free applications and the Nojoom Rewards program standing out as one of the most utilized loyalty programs.
Furthermore, Ooredoo's dedication to customer satisfaction and technology has earned the company prestigious accolades, including the Best Loyalty and Rewards Program in the Middle
Awards for Innovation, Website, and Application.
Future Plans:
Looking ahead, Ooredoo Kuwait maintains its commitment to empowering Kuwait's future through innovative, customer- centric, and socially responsible initiatives. Our significant investments in advancing the 5G network underscore our dedication to excellence, recently earning us the 'Outstanding 5G Industry Partnership' award.
In 2024, the company will reinforce its dedication to empowering
technology companies to elevate communications and services.
The company will direct all its efforts towards achieving growth in the cybersecurity market, responding to the global trend of increasing cyberattacks. This aligns with the company's commitment to protecting itself, its data, and its customers from such cyber threats.
Financial performance
Awards | ||||||
2019 | 2020 | 2021 | 2022 | 2023 | ||
Best Website & Mobile App | ||||||
Revenue KD millions | 231.3 | 209.8 | 210.5 | 236.3 | 246.0 | in Asian Telecom Awards |
for Mobile App & Website of | ||||||
EBITDA KD millions | 72.4 | 52.0 | 61.1 | 71.5 | 82.0 | the Year. |
East, the 'Outstanding 5G Industry Partnership' award, and recognition in Forbes Middle East's Sustainable 100 List.
These achievements have also garnered Ooredoo Group
the future of Kuwait through the creation of innovative initiatives efforts and campaigns. The essence of these initiatives is to enhance the customer experience and their digital lives. To achieve this, the company will continue substantial
Ooredoo's progress goes beyond technology, with a profound commitment to tailoring services to the diverse needs and lifestyles of our valued customers. As the journey continues, we eagerly
EBITDA margin | 31% | 25% | 29% | 30% | 33% |
Employees | 1,132 | 1,363 | 1,230 | 1,423 | 1,349 |
Bronze Stevie Award for the "Ooredoo App."
Ooredoo B2B received the "ISP/Telecom Operator Partner of the Year" award from HPE.
Outstanding 5G Industry
Partnership' Award at
SAMENA Council's LEAD
Awards
prestigious recognition at the 2023 International Business Awards, showcasing our commitment to global innovation and excellence.
I would like to highlight that 2023 concluded with exciting news-the successful testing of SuperFast 5.5G mmWave technology.
investments in developing the
5G network, ensuring value and excellence in everything we offer to our customers.
Ooredoo Kuwait will concentrate on enhancing digital transformation and seizing opportunities in cloud services and advanced technologies.
anticipate upgrading the world of our customers.
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Business review
ALGERIA
"Data revenue was a major
contributor to our bottom line.
A focus on network modernisation improved our ability to offer superior products and services, delivering on our promise to upgrade our customers' worlds."
Roni Tohme
Chief Executive Officer
Ooredoo Algeria
Customers | Operator importance to Group |
(in thousands) |
13,371 | 53% | 34% | |||||
CUSTOMERS | EBITDA | ||||||
2023 | 13,371 | ||||||
2022 | 13,034 | ||||||
2021 | 12,834 | 32% | |||||
2020 | 12,523 | ||||||
REVENUE | |||||||
2019 | 12,615 | ||||||
Financial performance | |||||||
2019 | 2020 | 2021 | 2022 | 2023 | Awards | ||
Revenue KD millions | 208.7 | 190.0 | 188.5 | 186.9 | 207.9 | Algerian Association of | |
EBITDA KD millions | 72.4 | 62.6 | 65.1 | 66.2 | 83.7 | the Volunteer Work with | |
a Social responsibility | |||||||
Leaders Certificate / | |||||||
EBITDA margin | 35% | 33% | 35% | 35% | 40% | Algeria | |
Employees | 2,895 | 2,955 | 2,694 | 2,491 | 2,425 | Bronze Stevie Awards - | |
HR practices | |||||||
Category: Innovative
Achievement in Human
Resources
Overview
Ooredoo Algeria's encouraging performance for 2023 can be attributed mainly to solid growth in data revenues, driven by higher data usage and greater control of cost through cost optimisation initiatives. Revenue stood at QR 2.5 billion [91.9 billion DZD], EBITDA was recorded as QR 1 billion [37.0 billion DZD], with EBITDA margin at 40% against 35% in the previous year. The company faced intense competition in terms of offers and distribution, and ended the year with a customer base market share of 31% as a result of ongoing network densification to improve customer satisfaction in coverage and experience.
Prepaid and postpaid residential revenue both increased, by 6.0% and 8.4% respectively.
Ooredoo Algeria designed and rolled out several customer experience initiatives in 2023, including a revamp of its My Ooredoo app; an enhancement of its USSD service; a revamp of the website; personalisation of customer calls; and streamlining of the complaint resolution system.
DPI was used to shape ISP traffic - video apps such as TikTok, YouTube and Facebook Video - to reduce costs without impacting customer experience.
To provide customers with a superior network experience aligned with its strategy, Ooredoo Algeria carried out a major network expansion and modernisation initiative with 740 new sites; 1,225 TDD sites; the rollout of more than 1,400km of fibre; the swap and modernisation of 2,877 RAN sites; and the swap of 136 MPLS sites from Juniper to ZTE. The company finalised packet core modernisation to cloud, with capacity extension, and carried out Big Data with Data Science and APIGEE projects. Zero-touch operation with alarms correlation and automation for RAN was introduced.
In digital developments, Ooredoo Algeria revamped multiple services and enhanced its portfolio with several new services. The company also signed new agreements with startups from its programme, Tstart. Data recharges in the high value segment increased by 33% year-to-date against last year.
B2B saw a comprehensive relaunch and revamp of a number of mobile broadband services, including MiFi, USB and Wi-Fi devices, with the aim of increasing the active base via a proposition of new devices with exclusive data prices and advantages. The company saw a 1.2%
increase in B2B revenues and 7.1% increase in B2B subscribers.
A focus on customer experience led to an improvement in CSAT scores, with Ooredoo Algeria reaching 77.1. Various payment initiatives were launched as part of this focus: bill payment through WimPay and SG apps; payment auto- renewal across all channels; QR code payment capability; online payment linked to bank accounts without credit or debit cards; and a recharge service on the SG app in collaboration with private French bank Société Générale.
Challenges in 2023 included an import ban from Spain, a main exporter of steel, leading to price increases and scarcity of electromechanical equipment. New market regulations relating to product resales - as well as other state-imposed import limits - had an impact on sales strategies, with other new regulations leading to a lack of device availability in the market.
Ooredoo Algeria carried out a number of corporate social responsibility initiatives throughout the year, most notably
the solidarity actions during the holy month of Ramadan: forest and beach cleaning operations in partnership with the National Association of Volunteer Work; Back to School initiatives with the Algerian Red Crescent; blood donation drives; reforestation campaigns in the provinces suffering from wildfires; and a campaign to help raise funds for children suffering from rare diseases.
Outlook
Digital services remain a priority for 2024, with Ooredoo Algeria planning to offer the Google Play store via Ooredoo DCB. The service is currently not available in Algeria, making the launch the first of its kind in the country and positioning the company as a leader within the telecommunications industry, in line with its commercial execution strategy. Ooredoo Algeria will also launch the first free AllNet offer in Algeria, a proposition expected to create significant impact. Further enhancements will include the improvement of the digital contact centre platform and the addition of other channels for communication including WhatsApp.
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Ooredoo - National Mobile Telecommunications Company KSCP published this content on 09 March 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 13 March 2024 11:43:24 UTC.