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Although
The news:
What does this deal mean for
- Through this deal with the
NFL ,Netflix is buying into the most popular sport fromthe United States . For years, games from theNFL have dominated the list of best-watched broadcasts in the US. Last season, for example, the three games on Christmas drew an average of 28.7 million viewers. -
This strategy shows
Netflix 's desire to bet even more on live events. In its own words, these create "cultural moments." In addition to live sports,Netflix has also been focusing on live comedy for some time. The advantage of live broadcasts is that the streaming service can attract more advertisers. With the introduction of subscription advertising,Netflix already decided to tap into this revenue source a few years back.
What does this deal mean for sports fans?
- Now that
Netflix will broadcast at least one game from theNFL every year, it will be even harder for diehard fans of American football inthe United States to watch everything. There are not just the television partners who each broadcast their share of games. In addition, withNetflix , Peacock, Amazon and ESPN+, there are now four streaming services that have already managed to acquire some of the rights. -
An
NFL fan who wants to watch all the matches next season inthe United States will have to pay$855.86 (787 euros ) to do so. -
All that brings the total annual value of the
NFL's rights to more than$11 billion (10.1 billion euros ).
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