Beam is hoping sales will be "flat, if not slightly positive in the second half potentially," Albert Baladi said, while cautioning "it's early days and it's a very, very volatile environment."

The company, a unit of Japan's Suntory Holdings [SUNTH.UL], posted a 3% sales decline in the first half. Baladi said July sales were up by a high single-digit rate, with gradual improvements in various parts of the world.

Baladi's comments followed a company announcement that it had acquired On The Rocks, a U.S. brand of ready-made cocktails, and results from rivals Brown-Forman and Pernod Ricard on Wednesday.

(Reporting by Martinne Geller; Editing by Mark Potter)