Technical patterns and qualitative fundamentals enable us to point a crossing of the resistance.

Strong fundamentals are highlighted by Surperformance© ratings. The group enjoys upward revisions in earnings and growth estimates. Indeed, according to the consensus, EPS should rise from GBp 84.2 last year to GBp 115 in 2014. Moreover, the company offers a high profitability level and has a sound financial situation. Furthermore, its P/E ratio of 11.7 times 2014 estimates shows an attractive valuation level and militates for a price appreciation.

Following a bullish wave, the stock recently began a rebound near an important support area and an ascending trendline, toward the GBp 1350 short term resistance. 20 and 50-day moving averages are well oriented and they can help prices to cross this threshold. Once this level clearly crossed, the stock should easily reach the GBp 1404 midterm resistance.

Therefore, investors could take a long position above the GBp 1350 resistance, in order to benefit from a buy signal. The target will be GBp 1404. A stop loss should be placed under the entry point, protecting from a bearish movement.