The proportion of women who opened a brokerage account at Sberbank added 48% in 2020, which is up from 30% in 2019.

The number of new brokerage accounts at Sberbank doubled in 2019 and quadrupled in 2020.

What do women invest in?

Conservative instruments, i.e. bonds (38%), are the most popular ones on brokerage accounts held by female investors, with the exception of clients aged 25-35 who prefer shares (shares account for 40.5% of the portfolio, bonds account for 25%). Interestingly, shares of Russian companies dominate the portfolios of women having personal investment accounts (44%). As many as 29% of women are accredited investors.

How do they prefer to make deals?

Most of the women (64%) opened a brokerage account via the SberBank Online mobile app and 36% did that in a bank branch.

As many as 51.4% of women prefer to trade via the Sberbank Investor mobile app, 30.2% use QUIK terminals, 14% of clients do that in bank branches, and 4.4% of female investors trade over the phone.

Women had a monthly average of 1,259,477 deals in 2020, with most of the deals made by the women aged between 35 and 45 (32%) and least of the deals made by the women aged 18 to 25 (3%). Most often, deals were made with ordinary and preferred shares of Sberbank, shares of Gazprom, Norilsk Nickel, and Surgutneftegaz. The most popular foreign securities on the Moscow Exchange are those of Apple, Pfizer, and Amazon.

In 2020, women put money in their brokerage accounts an average of 108,842 times a month by depositing an average of RUB167,273.

We are glad that the number of women on the financial market is growing. There's a popular stereotype that women are more emotional than men, but they are in fact more conservative and rational as investors. Sberbank supports a balanced and long-term approach to investment, so as we see it, women are perfect investors. Sberbank strives to create the most convenient and simple investment services. We want to enable people who have no experience but want to try investing enter the financial market.

Vladimir Yarovoy

Acting Director of Global Markets, Sberbank

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Sberbank of Russia published this content on 05 March 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 05 March 2021 13:30:00 UTC.