SOBR Safe, Inc. Hires Michael Watson as Chief Revenue Officer
November 16, 2021 at 09:00 am EST
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SOBR Safe, Inc. (SOBRsafe? or the Company) announced the hiring of Michael Watson, Chief Revenue Officer. With more than 25 years as a sales and marketing executive in cutting-edge organizations, Michael is uniquely qualified to lead all aspects of revenue generation for an emerging growth technology company, with expertise across product advancement, customer acquisition and partnership formation/optimization. Prior to SOBRsafe, Michael invented and successfully marketed a business services product for the healthcare industry. This solution has resulted in over $1 billion in annual savings for Fortune 500 customers, and over $50 million in revenue to date. Michael is accomplished in building sales systems and executing product rollouts in both B2B and B2C environments. He is also a Professor of Management at the Oakland University School of Business.
SOBR Safe, Inc. is a provider of transdermal alcohol detection solutions. The Company provides non-invasive technology to identify the presence of alcohol in individuals. These technologies are integrated within its data platform, producing statistical and measurable user and business data. It has developed the SOBRsafe software platform for non-invasive alcohol detection and identity verification. Its second device, the wearable wristband SOBRsure, utilizes the same SOBRsafe hardware/software platform. SOBRsure is its transdermal, alcohol-detecting, fitness-style wearable band, contains its SOBRsafe technology for ongoing, real-time alcohol monitoring and GPS tracking. SOBRcheck is its stationary identification and alcohol monitoring product. SOBRcheck enables biometric finger scan to authenticate ID and determine the presence or absence of alcohol. The SOBRcheck product provides the administrator with real-time results, delivered to manage their existing substance abuse policy.
SOBR SAFE, INC. 
