SOBR Safe, Inc. announced the hiring of Chris Burton, Director of Commercial Development. With over 15 years of enterprise technology sales success, Chris is introducing SOBRsafe to the $8 billion1U.S. telematics market through established industry relationships - which include original equipment manufacturers (OEMs) Daimler, Freightliner, Continental and Thomas Built Buses. Telematics is the "brain" inside a vehicle, providing real-time, remote reporting on driver behavior, performance and fitness for duty.

Prior to SOBRsafe, Chris was a top performing Enterprise Sales Director for prominent telematics provider Zonar Systems. He was responsible for business development and direct sales of smart fleet SaaS solutions to national enterprise companies in the oil & gas, construction, school bus safety and utilities markets, among others. Chris was previously a sales executive in the telecommunications industry, named by Verizon Wireless to its President's Cabinet, Winner's Circle, Rising Stars Program and Elite Achiever Club. He earned his Bachelor of Arts from the University of Tennessee, Knoxville, and resides in the Nashville area.