Swedbank appointed Anna-Karin Laurell as the new Head of Swedish Banking and Malin Lilliecrona as Head of a new business area. Both are therefore part of the Group Executive Committee. Swedbank is establishing a new business area with a focus on premium and private banking customers.

At the same time, the corporate customers, which are currently handled by advisors in Swedish Banking, are being moved to Corporates and Institutions. Anna-Karin Laurell has been appointed Head of Swedish Banking. She has extensive experience as CEO, Sales and Customer Service Manager in banking, insurance, telecommunications and the auction market.

Anna-Karin previously held the position of Head of Marketing and Sales at Folksam. Malin Lilliecrona will be head of the new business area with a focus on premium and private banking customers. Malin is currently head of the Wealth sales organisation within Swedish Banking.

Anna-Karin Laurell and Malin Lilliecrona will take up their positions no later than 1 April 2024. Mikael Björknert will take on the role of Senior Advisor, when the new business area managers take over.